Spring Murukku 150g

0 reviews
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gluten-free & crispy snack made with rice, tapioca, urad dal, sesame & cumin seeds
  • Healthy alternative perfect for gluten sensitivities or those seeking natural ingredients
  • Delicious, authentic Indian flavors ideal for snacking or light meals
  • Suitable for various dietary restrictions, but may be spicy for sensitive taste buds

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising entry in the healthy Indian snack segment with strong potential for growth.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 26
Total / Avg 4.30★ 26
Consensus: 4.30★ from 26 total reviews
Rs.63.00 Rs.70.00
Best price from Amazon.in Amazon.in
Details
About the Product: Modern Kitchens Spring Murukku is a gluten-free snack option that is crispy and delicious. It is made with a mix of rice, tapioca, urad dal, sesame seeds, and cumin seeds, making it a healthier alternative to traditional snacks. Key Features: - Gluten-free - No maida - Crispy texture - Made with natural ingredients - Authentic Indian snack For Whom: This snack is suitable for anyone looking for a tasty and healthier alternative to traditional snacks. It is perfect for those with gluten sensitivities or allergies, as well as for those looking to incorporate more natural ingredients into their diet. Pros: - Gluten-free and made with natural ingredients - Delicious and crispy texture - Perfect for snacking or as a light meal - Authentic Indian flavors - Suitable for a variety of dietary restrictions Cons: - May be a bit spicy for those with sensitive taste buds - Might not be suitable for those with sesame seed allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligned with current trend towards gluten-free and healthy snacks Food Navigator, Food Business News
Brand Strength 20 10 Established brand with loyal customer base ET Brand Equity, Brand Finance
Category Momentum 20 15 Growing demand for healthy Indian snacks Mint, Business Standard
Price Positioning 20 10 Competitively priced for premium healthy snack segment Forbes India, Livemint
Competition 10 6 Facing moderate competition from similar healthy snack brands Business Today, CNBC TV18
Use-case Advantage 5 5 Convenient and tasty snack option for health-conscious consumers The Hindu, Times of India
Final Market Score 100 66/100 (3.30/5) A promising entry in the healthy Indian snack segment with strong potential for growth.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligned with current trend towards gluten-free and healthy snacks
    Sources: Food Navigator, Food Business News
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base
    Sources: ET Brand Equity, Brand Finance
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy Indian snacks
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for premium healthy snack segment
    Sources: Forbes India, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from similar healthy snack brands
    Sources: Business Today, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient and tasty snack option for health-conscious consumers
    Sources: The Hindu, Times of India
Summary
A promising entry in the healthy Indian snack segment with strong potential for growth.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.63.00 Rs.70.00

GO TO STORE GO TO STORE

Modern Kitchens Spring Murukku ? 150g | Gluten-Free, No Maida, Crispy & Delicious | Made with Rice, Tapioca, Urad Dal, Sesame & Cumin Seeds | Healthy Indian Snack

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.63.00 Rs.70.00