Modern Kitchens Ragi Murukku - Gluten-Free Crunch - 150g

0 reviews

Smart Rank ⓘ 52/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free and no maida for guilt-free snacking
Perfect for health-conscious individuals
Ideal choice for those with gluten sensitivities
Made with natural ingredients for a tasty and nutritious option

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned gluten-free snack in a growing market segment

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	10
Total / Avg	4.30★	10

Consensus: 4.30★ from 10 total reviews

Rs.70.00 Rs.70.00

Best price from

Amazon.in

Details

About Product:

Modern Kitchens Ragi Murukku is a delicious and healthy snack made from finger millet, rice, and sesame seeds. It is gluten-free and does not contain any maida, making it a guilt-free option for snacking.

Key Features:

- Gluten-Free, No Maida
- Made with Finger Millet, Rice & Sesame Seeds
- Healthy and Crispy Snack
For Whom:

This snack is perfect for health-conscious individuals looking for a tasty and nutritious option for snacking. It is also a great choice for those with gluten sensitivities or allergies.

Pros:

- Healthy and guilt-free snacking option
- Made with natural ingredients
- Gluten-free and no maida
Cons:

- May not be widely available in stores
- Some may find the texture different from traditional murukku

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligned with current trend towards gluten-free and healthy snacks	Nielsen
Brand Strength	20	10	Established brand reputation in gluten-free snacks	Euromonitor
Category Momentum	20	15	Growing demand for healthy snacks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Gartner
Competition	10	6	Facing moderate competition from other gluten-free snack brands	Forrester
Use-case Advantage	5	5	Convenient and healthy snacking option for all age groups	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned gluten-free snack in a growing market segment

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Aligned with current trend towards gluten-free and healthy snacks

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in gluten-free snacks

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy snacks in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market

Sources: Gartner
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other gluten-free snack brands

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient and healthy snacking option for all age groups

Sources: Kantar

Summary

Well-positioned gluten-free snack in a growing market segment

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Modern Kitchens Ragi Murukku - 150g \| Gluten-Free, No Maida \| Healthy, Crispy Snack with Finger Millet, Rice & Sesame Seeds Estimated Delivery: 2-3 days In Stock	Rs.70.00 Rs.70.00 COD	GO TO STORE GO TO STORE
Modern Kitchens Ragi Murukku - 150g \| Gluten-Free, No Maida \| Healthy, Crispy Snack with Finger Millet, Rice & Sesame Seeds Estimated Delivery: 2-3 days In Stock COD