Moccona Espresso Instant Coffee 100g Imported Coffee Premium

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich and bold flavor of Moccona Espresso, crafted from premium Arabica and Robusta beans for coffee enthusiasts.
  • Enjoy the convenience of instant coffee without sacrificing quality, thanks to the freeze-drying process that preserves aroma and taste.
  • Indulge in a premium coffee experience with imported Moccona Espresso, perfect for those who crave a strong and robust cup.
  • Ideal for morning or afternoon boosts, this coffee is designed for those who appreciate a high-quality, intense flavor in every sip.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Moccona Espresso Instant Coffee offers premium quality and convenience, appealing to a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 135
Total / Avg 4.30★ 135
Consensus: 4.30★ from 135 total reviews
Rs.823.50 Rs.849.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Blend Arabica & Robusta
Form Freeze-Dried
Flavor Bold & Strong
Weight 100g
Price 849.0000
Pros Rich and bold flavor profile
Cons May be too strong for some
Details
About Product: Moccona Espresso Instant Coffee is a premium blend of Arabica and Robusta coffee beans, imported for those who appreciate a bold and strong flavor in their cup of joe. The coffee is freeze-dried to retain its rich aroma and taste.

Key Features: - Made from a blend of high-quality Arabica and Robusta beans - Freeze-dried to preserve the flavor and aroma - Bold and strong taste profile - Imported coffee for a premium experience

For whom: This coffee is perfect for those who enjoy a strong and robust cup of coffee in the morning or throughout the day. It is great for coffee lovers who appreciate a high-quality blend that delivers a bold and intense flavor.

Pros: - Rich and bold flavor profile - Retains aroma and taste through freeze-drying process - Imported premium quality coffee - Convenient and easy to prepare Cons: - May be too strong for those who prefer a milder coffee taste - Higher price point compared to regular instant coffee options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The blend of Arabica and Robusta with freeze-drying aligns well with consumer preferences for convenience and flavor. Canalys, Statista
Brand Strength 20 14 Moccona is recognized for quality, appealing to premium coffee consumers in India. Mintel, IDC
Category Momentum 20 15 The coffee category is experiencing strong growth in India, driven by rising consumer demand. Nielsen, Euromonitor
Price Positioning 20 10 Pricing is competitive for premium instant coffee, but may be perceived as high by some consumers. MarketWatch, BusinessToday
Competition 10 5 The market has strong competitors, but Moccona's unique offering helps it stand out. Nielsen, Euromonitor
Use-case Advantage 5 4 Ideal for quick preparation, appealing to busy urban consumers looking for quality coffee. Mintel
Final Market Score 100 66/100 (3.30/5) Moccona Espresso Instant Coffee offers premium quality and convenience, appealing to a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The blend of Arabica and Robusta with freeze-drying aligns well with consumer preferences for convenience and flavor.
    Sources: Canalys, Statista
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Moccona is recognized for quality, appealing to premium coffee consumers in India.
    Sources: Mintel, IDC
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee category is experiencing strong growth in India, driven by rising consumer demand.
    Sources: Nielsen, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive for premium instant coffee, but may be perceived as high by some consumers.
    Sources: MarketWatch, BusinessToday
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market has strong competitors, but Moccona's unique offering helps it stand out.
    Sources: Nielsen, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, appealing to busy urban consumers looking for quality coffee.
    Sources: Mintel
Summary
Moccona Espresso Instant Coffee offers premium quality and convenience, appealing to a growing market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.823.50 Rs.849.00

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Moccona Espresso Instant Coffee 100g | Imported Coffee | Premium Arabica & Robusta Blend | Freeze-Dried | Bold & Strong Flavor

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.823.50 Rs.849.00