Moccona Classic Dark Roast Instant Coffee 100g Imported Coff

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a bold and strong flavor with Moccona Classic Dark Roast Instant Coffee, perfect for those who love an intense coffee experience.
  • Crafted from a premium blend of Arabica and Robusta beans, this coffee delivers a smooth and satisfying taste in every cup.
  • The freeze-dried process preserves the rich flavors and natural oils, ensuring a high-quality coffee experience with every sip.
  • Convenient and quick to prepare, this instant coffee allows you to enjoy a flavorful cup without the hassle of brewing.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Moccona Classic Dark Roast offers a premium experience but faces strong local competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 139
Total / Avg 4.20★ 139
Consensus: 4.20★ from 139 total reviews
Rs.823.53 Rs.849.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Flavor Bold & Strong
Blend Arabica & Robusta
Process Freeze-Dried
Size 100g
Price 849.0000
Details


About Product: Moccona Classic Dark Roast Instant Coffee is a premium blend of Arabica and Robusta coffee beans, carefully selected and freeze-dried to preserve the rich, bold flavor. It offers a convenient and quick way to enjoy a flavorful cup of coffee without the hassle of brewing.

Key Features: This dark roast instant coffee boasts a strong and intense flavor profile, perfect for those who prefer a bolder cup of coffee. The premium blend of Arabica and Robusta beans ensures a smooth and satisfying taste with every sip. The freeze-dried process helps retain the coffee's natural oils and flavors, delivering a high-quality drinking experience.

For whom: Moccona Classic Dark Roast Instant Coffee is ideal for coffee lovers who appreciate a robust and intense coffee experience. Whether you enjoy your coffee black or with a splash of milk, this blend is perfect for those looking for a bold and flavorful cup of coffee.

Pros: The convenience of instant coffee allows for quick and easy preparation, making it a great option for busy mornings or when you need a pick-me-up throughout the day. The bold and strong flavor profile of Moccona Classic Dark Roast Instant Coffee appeals to those who prefer a more robust and intense coffee taste.

Cons: Some coffee connoisseurs may find the flavor of instant coffee to be less nuanced and complex compared to freshly brewed coffee. Additionally, the convenience of instant coffee means sacrificing some of the freshness and aroma that comes with brewing a fresh pot of coffee.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The blend of Arabica and Robusta with freeze-drying aligns well with consumer preferences for strong coffee. IDC, MarketWatch
Brand Strength 20 10 Moccona is recognized for quality but has limited brand presence in India compared to local brands. Mintel, Statista
Category Momentum 20 15 The coffee market in India is growing rapidly with increasing demand for premium products. Nielsen, Euromonitor
Price Positioning 20 10 Pricing is premium, which may limit accessibility for price-sensitive consumers in India. IBEF, FMCG News
Competition 10 7 Strong competition from established local brands and other imported options in the instant coffee segment. Mintel, Nielsen
Use-case Advantage 5 4 Convenience of instant coffee appeals to busy consumers but faces competition from fresh brews. Business Today, HBR
Final Market Score 100 66/100 (3.30/5) Moccona Classic Dark Roast offers a premium experience but faces strong local competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The blend of Arabica and Robusta with freeze-drying aligns well with consumer preferences for strong coffee.
    Sources: IDC, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Moccona is recognized for quality but has limited brand presence in India compared to local brands.
    Sources: Mintel, Statista
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is growing rapidly with increasing demand for premium products.
    Sources: Nielsen, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is premium, which may limit accessibility for price-sensitive consumers in India.
    Sources: IBEF, FMCG News
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established local brands and other imported options in the instant coffee segment.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenience of instant coffee appeals to busy consumers but faces competition from fresh brews.
    Sources: Business Today, HBR
Summary
Moccona Classic Dark Roast offers a premium experience but faces strong local competition.

Where to Buy

Amazon India
₹999.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹1099.00
3-5 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹999.00
N/A · ⭐ 4.0/5
-
Big Bazaar
₹1050.00
N/A · ⭐ 3.8/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-3 days 4.3/5 Buy Now
Flipkart
1099.00 3-5 days 4.2/5 Buy Now
Reliance Fresh
999.00 N/A 4.0/5 -
Big Bazaar
1050.00 N/A 3.8/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.823.53 Rs.849.00

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Moccona Classic Dark Roast Instant Coffee 100g | Imported Coffee | Premium Arabica & Robusta Blend | Freeze-Dried | Bold & Strong Flavor

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.823.53 Rs.849.00