MKITEASY Paddu Mix

0 reviews

Smart Rank ⓘ 51/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Quickly prepare delicious millet paddu at home
Affordable option for a nutritious breakfast or snack
Convenient mix saves time and effort in the kitchen
Enjoy a healthy and tasty meal with this easy-to-use product

Market-Based Score (India)

76/100 (3.80/5)

Good value

Innovative millet-based paddu mix with strong brand and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.4★	3
Total / Avg	3.40★	3

Consensus: 3.40★ from 3 total reviews

Rs.170.00 Rs.180.00

Best price from

Amazon.in

Details

MKITEASY Instant Millet Paddu Mix is a convenient and nutritious option for making delicious paddus at home in no time. Made with a blend of different millets, this mix is rich in fiber, protein, and essential nutrients.
Key Features: - Easy to prepare: Just mix with water and batter is ready to make paddus - Made with a combination of nutrient-rich millets - No added preservatives or artificial flavors
For whom: - Health-conscious individuals looking for a nutritious and wholesome snack option - Busy individuals looking for a quick and easy meal option - People looking to incorporate more millets into their diet
Pros: - Convenient and easy to prepare - Nutrient-rich with the goodness of millets - Versatile snack or meal option
Cons: - May have slightly different taste compared to traditional paddus - Some may find the texture different from regular paddus

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique millet-based recipe catering to health-conscious consumers seeking variety.	NDTV Food, Times of India
Brand Strength	20	18	Established brand reputation for quality and innovation in food products.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for convenient ready-to-eat options in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Competition	10	8	Facing moderate competition from established and emerging brands offering similar products.	Business Today, Livemint
Use-case Advantage	5	5	Addresses the need for quick and nutritious meal options for busy urban consumers.	FoodNavigator, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Innovative millet-based paddu mix with strong brand and competitive pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique millet-based recipe catering to health-conscious consumers seeking variety.

Sources: NDTV Food, Times of India
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand reputation for quality and innovation in food products.

Sources: Brand Equity, Forbes India
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-eat options in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Business Standard, The Economic Times
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from established and emerging brands offering similar products.

Sources: Business Today, Livemint
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and nutritious meal options for busy urban consumers.

Sources: FoodNavigator, Hindustan Times

Summary

Innovative millet-based paddu mix with strong brand and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MKITEASY Instant Millet Paddu Mix Estimated Delivery: 2-3 days In Stock	Rs.170.00 Rs.180.00 COD	GO TO STORE GO TO STORE
MKITEASY Instant Millet Paddu Mix Estimated Delivery: 2-3 days In Stock COD