MITHILA FOODS Usna Chawal - Nutrient-Rich 1 Kg

0 reviews

Smart Rank ⓘ 58/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic Bihari parboiled rice with fluffy non-sticky grains
Nutrient-rich and low GI for a healthy choice in your meals
Easy to digest, ideal for making delicious khichdi and pulao dishes
Experience the traditional cultural flavor of Bihar in every bite

Market-Based Score (India)

66/100 (3.30/5)

Decent

Authentic Bihari parboiled rice with nutrient-rich properties, positioned well in the market for health-conscious consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.7★	71
Total / Avg	3.70★	71

Consensus: 3.70★ from 71 total reviews

Rs.266.11 Rs.499.00

Best price from

Amazon.in

Details

This 1 Kg pack of Usna Chawal from Mithila Foods is a premium quality parboiled rice, known for its authentic Bihari taste and texture. It is specially processed to retain maximum nutrients and flavor, making it a healthy and delicious choice for your meals.

Key features of this Usna Chawal include its nutrient-rich composition, low glycemic index (GI), easy digestibility, and fluffy non-sticky grains when cooked. It is ideal for preparing traditional Bihari dishes like khichdi and pulao, as well as other rice-based recipes.

This product is suitable for anyone looking for a high-quality rice variety that combines taste, nutrition, and ease of cooking. Whether you are a fan of Bihari cuisine or simply appreciate good quality rice, Mithila Foods Usna Chawal is a great addition to your kitchen pantry.

Pros: - Authentic Bihari flavor - Nutrient-rich and low GI - Easy to digest - Fluffy non-sticky grains Cons: - May be more expensive than regular rice varieties - Limited availability outside of Bihar region

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Nutrient-rich, low GI, and easy to digest properties align well with health-conscious consumer preferences.	FSSAI
Brand Strength	20	10	Established brand with a focus on traditional cultural flavors from Bihar.	Brand Equity
Category Momentum	20	15	Growing demand for authentic regional food products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium quality rice brands in the market.	Retail360
Competition	10	6	Facing competition from other established regional rice brands offering similar traditional flavors.	GroceryInsight
Use-case Advantage	5	5	Ideal for preparing traditional Bihari dishes like Khichdi and Pulao, catering to regional taste preferences.	FoodNavigator
Final Market Score	100	66/100 (3.30/5)	Authentic Bihari parboiled rice with nutrient-rich properties, positioned well in the market for health-conscious consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Nutrient-rich, low GI, and easy to digest properties align well with health-conscious consumer preferences.

Sources: FSSAI
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a focus on traditional cultural flavors from Bihar.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for authentic regional food products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium quality rice brands in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established regional rice brands offering similar traditional flavors.

Sources: GroceryInsight
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for preparing traditional Bihari dishes like Khichdi and Pulao, catering to regional taste preferences.

Sources: FoodNavigator

Summary

Authentic Bihari parboiled rice with nutrient-rich properties, positioned well in the market for health-conscious consumers.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MITHILA FOODS 1 Kg Usna Chawal - Authentic Bihari Parboiled Rice \| Nutrient-Rich, Low GI, Easy to Digest, Fluffy Non-Sticky Grains \| Ideal for Khichdi & Pulao \| Traditional Cultural Flavor From Bihar Estimated Delivery: 2-3 days In Stock	Rs.266.11 Rs.499.00 COD	GO TO STORE GO TO STORE
MITHILA FOODS 1 Kg Usna Chawal - Authentic Bihari Parboiled Rice \| Nutrient-Rich, Low GI, Easy to Digest, Fluffy Non-Sticky Grains \| Ideal for Khichdi & Pulao \| Traditional Cultural Flavor From Bihar Estimated Delivery: 2-3 days In Stock COD