MITHILA FOODS Govindobhog 1kg Rice - Aromatic & Fluffy 1 kg

0 reviews

Smart Rank ⓘ 59/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Authentic Bihari Govind bhog Rice for Kheer, Biryani & Pulao
Rich aroma and naturally aged for best flavor
Tasty, fluffy, and non-sticky chawal
Experience traditional cultural flavor from Bihar

Market-Based Score (India)

66/100 (3.30/5)

Decent

Premium Bihari Govind bhog Rice catering to traditional culinary needs.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	66
Total / Avg	3.90★	66

Consensus: 3.90★ from 66 total reviews

Rs.379.00 Rs.599.00

Best price from

Amazon.in

Details

- Key Features: Mithila Foods offers a 1 kg pack of Bihari Govind bhog rice, perfect for making kheer, biryani, and pulao. This rice is known for its rich aroma, natural aging process, and fluffy, non-sticky texture. It captures the authentic traditional cultural flavor from Bihar.

- For whom: This rice is ideal for those who appreciate the unique taste and quality of traditional Bihari rice varieties. It can be used to prepare a variety of dishes, from sweet to savory, making it a versatile option for any kitchen.

- Pros & Cons: The pros of Mithila Foods Govind bhog rice include its rich aroma, fluffy texture, and authentic flavor. It is naturally aged, adding to its quality. However, some may find the price of this rice on the higher side compared to other varieties available in the market. Additionally, it may not be easily accessible to those outside of regions where Bihari rice is commonly found.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for traditional Bihari dishes like Kheer, Biryani & Pulao.	Times of India, Hindustan Times
Brand Strength	20	10	Established brand with a loyal customer base in Bihar region.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for premium rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium rice brands.	Livemint, Financial Express
Competition	10	6	Facing competition from other regional premium rice brands.	The Telegraph, The Statesman
Use-case Advantage	5	5	Versatile rice suitable for various culinary applications.	Outlook, India Today
Final Market Score	100	66/100 (3.30/5)	Premium Bihari Govind bhog Rice catering to traditional culinary needs.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Tailored for traditional Bihari dishes like Kheer, Biryani & Pulao.

Sources: Times of India, Hindustan Times
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a loyal customer base in Bihar region.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium rice brands.

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other regional premium rice brands.

Sources: The Telegraph, The Statesman
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile rice suitable for various culinary applications.

Sources: Outlook, India Today

Summary

Premium Bihari Govind bhog Rice catering to traditional culinary needs.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MITHILA FOODS 1 kg Bihari Govind bhog Rice for Kheer, Biryani & Pulao \| Rich Aroma, Naturally Aged Gobindobhog Rice , Tasty, Fluffy, Non-sticky Chawal \| Authentic Traditional Cultural Flavor From Bihar Estimated Delivery: 2-3 days In Stock	Rs.379.00 Rs.599.00 COD	GO TO STORE GO TO STORE
MITHILA FOODS 1 kg Bihari Govind bhog Rice for Kheer, Biryani & Pulao \| Rich Aroma, Naturally Aged Gobindobhog Rice , Tasty, Fluffy, Non-sticky Chawal \| Authentic Traditional Cultural Flavor From Bihar Estimated Delivery: 2-3 days In Stock COD