Minimalist 11 Glycolic acid Tranexamic acid AHA BHA Body Exfoliator Gently Exfoliates Body Brightens Smoothens Skin Reduces Back Acne Keratosis Pillaris For Men Women 60 ml

Minimalist 11 Glycolic acid Tranexamic acid AHA BHA Body Exfoliator Gently Exfoliates Body Brightens Smoothens Skin Reduces Back Acne Keratosis Pillaris For Men Women 60 ml

Minimalist's 11% Glycolic Acid and Tranexamic Acid Body Exfoliator is a powerful yet gentle exfoliating solution that helps brighten, smoothen, and reduce back acne and keratosis pilaris on the body.

Key features of this product include a combination of AHA (Alpha Hydroxy Acid) and BHA (Beta Hydroxy Acid) that work together to exfoliate the skin, revealing a more radiant and even skin tone. The addition of tranexamic acid helps to reduce inflammation and hyperpigmentation, making this exfoliator suitable for those with sensitive skin.

This body exfoliator is suitable for both men and women who are looking to improve the texture and appearance of their skin. Whether you struggle with back acne, keratosis pilaris, or simply want smoother and brighter skin, this product is a great addition to your skincare routine.

Pros of Minimalist's Body Exfoliator include its powerful yet gentle formula, effective exfoliation, and brightening effects on the skin. Additionally, the inclusion of tranexamic acid makes it suitable for those with sensitive skin.

Cons of this product may include the potential for skin sensitivity or irritation, especially for those with very sensitive skin or allergies to any of the ingredients. As always, it's recommended to perform a patch test before using any new skincare product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of acids for effective body exfoliation	Vogue India
Brand Strength	20	18	Established brand with strong reputation in skincare	Brandwatch
Category Momentum	20	15	Growing demand for body exfoliators in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs	Retail360
Competition	10	8	Facing moderate competition from other acid-based body exfoliators	Cosmopolitan India
Use-case Advantage	5	5	Addresses common skin concerns like back acne and keratosis pilaris	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique formulation position this body exfoliator well in the Indian market.

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