Milma Ghee Upma Mix - Breakfast Ready 80g

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient pack of 3 for quick and easy breakfasts
Ready to cook with just hot water - no extra ingredients needed
Each pack contains 80g of instant ghee upma mix
Enjoy a delicious and satisfying meal in minutes

Market-Based Score (India)

66/100 (3.30/5)

Decent

Milma Instant Ghee Upma Mix offers a competitive and convenient breakfast option in the Indian ready-to-eat market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.379.00 Rs.499.00

Best price from

Amazon.in

Details

Key Features: - Instant ghee upma mix that is ready to cook with just hot water - Pack of 3 for convenience and multiple servings - Each pack contains 80g of mix, totaling 240g in the entire pack

For whom: - Busy individuals looking for a quick and easy breakfast option - Anyone who enjoys the taste of ghee upma but wants a hassle-free cooking experience

Pros: - Convenient and time-saving breakfast option - Easy to prepare with just hot water - Delicious taste and flavor of ghee upma - Pack of 3 allows for multiple servings

Cons: - May not have the same texture as traditional homemade upma - Some individuals may prefer more customization options for ingredients or flavors

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced mix of ingredients and easy preparation align well with consumer preferences.	Retail360
Brand Strength	20	15	Established brand reputation in the ready-to-eat segment.	Brand Equity
Category Momentum	20	10	Growing demand for convenient breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	PriceWatch
Competition	10	6	Facing moderate competition from other established brands offering similar products.	GroceryToday
Use-case Advantage	5	5	Addresses the need for quick and nutritious breakfast solutions for busy individuals.	FoodBiz
Final Market Score	100	66/100 (3.30/5)	Milma Instant Ghee Upma Mix offers a competitive and convenient breakfast option in the Indian ready-to-eat market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Balanced mix of ingredients and easy preparation align well with consumer preferences.

Sources: Retail360
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established brand reputation in the ready-to-eat segment.

Sources: Brand Equity
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market.

Sources: PriceWatch
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established brands offering similar products.

Sources: GroceryToday
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and nutritious breakfast solutions for busy individuals.

Sources: FoodBiz

Summary

Milma Instant Ghee Upma Mix offers a competitive and convenient breakfast option in the Indian ready-to-eat market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Milma Instant Ghee Upma Mix, Pack of 3 (3 x 80g, Total 240g) - Ready to Cook Breakfast, Just Add Hot Water Estimated Delivery: 2-3 days In Stock	Rs.379.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Milma Instant Ghee Upma Mix, Pack of 3 (3 x 80g, Total 240g) - Ready to Cook Breakfast, Just Add Hot Water Estimated Delivery: 2-3 days In Stock COD