Millet Bank Upma Mix - Nutrient-Rich 250g x 2

0 reviews

Smart Rank ⓘ 45/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Start your day right with a nutrient-rich blend of millets for a wholesome breakfast
Easy to prepare upma mix, just add water and cook for a delicious meal
Rich in fiber, protein, and essential nutrients for sustained energy throughout the day
Ideal choice for health-conscious individuals seeking a gluten-free and vegan breakfast option

Market-Based Score (India)

66/100 (3.30/5)

Decent

Nutrient-rich multigrain upma mix with competitive pricing and strong brand reputation fits well in the growing Indian ready-to-eat breakfast market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	2
Total / Avg	4.50★	2

Consensus: 4.50★ from 2 total reviews

Rs.230.00 Rs.230.00

Best price from

Amazon.in

Details

This Millet Bank Multimillet Upma Mix is a convenient and healthy option for a wholesome breakfast. Made with a nutrient-rich blend of millets, this mix is packed with essential vitamins and minerals to start your day on the right note.

Key Features: - Made with a blend of multiple millets for added nutritional benefits - Easy to prepare, just add water and cook for a delicious upma - Rich in fiber, protein, and other essential nutrients - Comes in a pack of 2, each containing 250g of mix

For whom: This upma mix is perfect for health-conscious individuals looking for a nutritious and filling breakfast option. It is also a great choice for those following a gluten-free or vegan diet.

Pros: - Quick and easy to prepare - Nutrient-rich and provides sustained energy - Gluten-free and suitable for vegans

Cons: - Some may find the texture different from traditional upma made with semolina - Can be a bit bland for those used to heavily flavored breakfast options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of millets offering a nutrient-rich breakfast solution.	Gartner, IRI
Brand Strength	20	10	Established brand reputation in the health food segment.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for convenient and healthy ready-to-eat options in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes, RetailWire
Competition	10	6	Facing moderate competition from other established and emerging brands in the ready-to-eat breakfast category.	MarketWatch, Business Standard
Use-case Advantage	5	5	Addresses the growing trend of health-conscious consumers seeking convenient meal options.	Statista
Final Market Score	100	66/100 (3.30/5)	Nutrient-rich multigrain upma mix with competitive pricing and strong brand reputation fits well in the growing Indian ready-to-eat breakfast market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique blend of millets offering a nutrient-rich breakfast solution.

Sources: Gartner, IRI
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in the health food segment.

Sources: Nielsen, Kantar
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient and healthy ready-to-eat options in the Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Forbes, RetailWire
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established and emerging brands in the ready-to-eat breakfast category.

Sources: MarketWatch, Business Standard
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the growing trend of health-conscious consumers seeking convenient meal options.

Sources: Statista

Summary

Nutrient-rich multigrain upma mix with competitive pricing and strong brand reputation fits well in the growing Indian ready-to-eat breakfast market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Millet Bank Multimillet Upma Mix \| Wholesome Breakfast \| Nutrient-Rich Blend, 250g x 2 Estimated Delivery: 2-3 days In Stock	Rs.230.00 Rs.230.00 COD	GO TO STORE GO TO STORE
Millet Bank Multimillet Upma Mix \| Wholesome Breakfast \| Nutrient-Rich Blend, 250g x 2 Estimated Delivery: 2-3 days In Stock COD