MILKYBAR Creamy Delight 5g

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious and creamy Milkybar treat made with real milk
  • Perfect snack size of 22.5g for on-the-go enjoyment
  • Ideal for children, chocolate lovers, and milk enthusiasts
  • Convenient pack size, but may not be suitable for dairy allergies

Market-Based Score (India)

66/100 (3.30/5)
Decent
MILKYBAR's strong brand and ingredient fit position it well in the competitive Indian snacks market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 542
Total / Avg 4.50★ 542
Consensus: 4.50★ from 542 total reviews
Rs.17.00 Rs.20.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Milky and creamy taste - Made with real milk - Convenient pack size of 22.5g - Perfect for a quick snack or treat

For whom: - Children - Chocolate lovers - Anyone looking for a tasty treat made with milk

Pros: - Delicious taste - Made with real milk - Convenient pack size for on-the-go Cons: - May not be suitable for those with dairy allergies - Small pack size may not be enough for some consumers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 MILKYBAR's use of real milk aligns with the preference for natural ingredients in Indian snacks NDTV Food, Food Navigator
Brand Strength 20 18 MILKYBAR is a well-established brand with strong consumer trust in India Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for convenient snacks & sweets in Indian market Mint, ET
Price Positioning 20 10 Competitively priced for the Indian market, offering value for money Moneycontrol, Livemint
Competition 10 0 Intense competition in the snacks & sweets category in India, requiring continuous innovation Economic Times, Business Today
Use-case Advantage 5 3 Convenient size and packaging make it ideal for on-the-go snacking The Hindu
Final Market Score 100 66/100 (3.30/5) MILKYBAR's strong brand and ingredient fit position it well in the competitive Indian snacks market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: MILKYBAR's use of real milk aligns with the preference for natural ingredients in Indian snacks
    Sources: NDTV Food, Food Navigator
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: MILKYBAR is a well-established brand with strong consumer trust in India
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient snacks & sweets in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market, offering value for money
    Sources: Moneycontrol, Livemint
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the snacks & sweets category in India, requiring continuous innovation
    Sources: Economic Times, Business Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient size and packaging make it ideal for on-the-go snacking
    Sources: The Hindu
Summary
MILKYBAR's strong brand and ingredient fit position it well in the competitive Indian snacks market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.17.00 Rs.20.00

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MILKYBAR, Yummy Creamy Treat, Made with Milk, 22.5g, Pack

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.17.00 Rs.20.00