Navara Rice Freshness 1kg

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Premium quality Navara rice rich in antioxidants and nutrients
Ideal for traditional Kerala dishes like Kanji and Payasam
Easy to digest and suitable for all age groups
Perfect for health-conscious individuals seeking organic options

Market-Based Score (India)

66/100 (3.30/5)

Decent

Midday Fresh Navara Rice offers a compelling traditional rice option with strong market potential.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.139.00 Rs.260.00

Best price from

Amazon.in

Details

About Product: Midday Fresh Navara Rice is a premium quality traditional Kerala rice known as Njavara ushadha Karkkidaka Kanji Ari. It is organically grown and milled to perfection to retain its natural aroma and taste.

Key Features: - Rich in antioxidants and nutrients - Ideal for making traditional Kerala dishes like Kanji and Payasam - Easy to digest and suitable for all age groups

For whom: This Navara Rice is perfect for those looking to incorporate healthy and traditional foods into their diet. It is especially beneficial for individuals who are health-conscious and prefer organic options.

Pros: - High nutritional value - Authentic taste and aroma - Versatile for various recipes Cons: - Slightly higher price compared to regular rice varieties - Limited availability in certain regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique health benefits and traditional preparation method.	India Today, Outlook
Brand Strength	20	10	Established brand reputation for quality and authenticity.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar premium rice products.	Livemint, Financial Express
Competition	10	6	Facing competition from other premium traditional rice brands.	Business Line, The Week
Use-case Advantage	5	5	Ideal for health-conscious consumers seeking traditional rice options.	FoodNavigator, FoodProcessing
Final Market Score	100	66/100 (3.30/5)	Midday Fresh Navara Rice offers a compelling traditional rice option with strong market potential.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique health benefits and traditional preparation method.

Sources: India Today, Outlook
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation for quality and authenticity.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar premium rice products.

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other premium traditional rice brands.

Sources: Business Line, The Week
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for health-conscious consumers seeking traditional rice options.

Sources: FoodNavigator, FoodProcessing

Summary

Midday Fresh Navara Rice offers a compelling traditional rice option with strong market potential.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Midday Fresh Navara Rice \| Kerala Njavara ushadha Karkkidaka Kanji Ari, 1kg Estimated Delivery: 2-3 days In Stock	Rs.139.00 Rs.260.00 COD	GO TO STORE GO TO STORE
Midday Fresh Navara Rice \| Kerala Njavara ushadha Karkkidaka Kanji Ari, 1kg Estimated Delivery: 2-3 days In Stock COD