Microshield Handrub 500ml CHG Ethanol Pack Of 1

Microshield Handrub is a high-quality hand sanitizing solution that effectively kills germs and bacteria on the hands. It comes in a convenient 500ml pack, making it easy to use at home, office, or on-the-go.

Key Features:
- Contains Chlorhexidine Gluconate (CHG) and ethanol for maximum germ-killing power
- 500ml pack size for long-lasting use
- Quick-drying formula leaves hands feeling clean and refreshed
- Convenient pump dispenser for easy application
For whom:
Microshield Handrub is suitable for use by individuals of all ages who want to maintain hand hygiene and prevent the spread of germs. It is ideal for use in homes, schools, hospitals, and workplaces.

Pros:
- Effective at killing germs and bacteria
- Quick and easy to use
- Long-lasting pack size
- Leaves hands feeling clean and refreshed
Cons:
- May have a slight alcohol scent
- Not suitable for those with sensitivity to ethanol or CHG

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains CHG and Ethanol, meeting market expectations for effectiveness.	Livemint, Economic Times
Brand Strength	20	10	Established brand with good reputation in healthcare sector.	Business Today, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, Financial Express
Competition	10	6	Facing competition from other established handrub brands in the market.	CNBC, NDTV
Use-case Advantage	5	5	Convenient pack size for individual use, catering to personal hygiene needs.	India Today
Final Market Score	100	66/100 (3.30/5)	Microshield Handrub 500ml CHG Ethanol Pack Of 1 is well-positioned in the Indian market with strong brand reputation and competitive pricing.

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