Merlion Naturals Indigo Powder 200gm Indigofera tinctoria Natural Hair Colouring No Added Colour or Preservatives Avuri Akulu Neel Patti Neelayamari Neela Amari Herbal Hair Care

Merlion Naturals Indigo Powder 200gm Indigofera tinctoria Natural Hair Colouring No Added Colour or Preservatives Avuri Akulu Neel Patti Neelayamari Neela Amari Herbal Hair Care

Merlion Naturals Indigo Powder is a natural hair coloring option made from Indigofera tinctoria plant. This product is free from any added colors or preservatives, making it a safe choice for anyone looking to dye their hair without harsh chemicals.
Key features of Merlion Naturals Indigo Powder include its ability to provide a deep blue color to the hair, as well as its nourishing properties that help promote healthy hair growth.
This product is suitable for anyone looking for a natural alternative to traditional hair dyes. It is also a great option for individuals with sensitive skin or allergies to synthetic hair coloring agents.
Pros of Merlion Naturals Indigo Powder include its natural ingredients, long-lasting color payoff, and ability to improve hair health over time. However, some users may find the application process messy or time-consuming.
Overall, Merlion Naturals Indigo Powder is a great choice for those looking to color their hair naturally and safely.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indigo powder with no added color or preservatives aligns with consumer preference for natural products.	Euromonitor
Brand Strength	20	10	Established reputation for quality herbal hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair coloring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the herbal hair care segment.	AC Nielsen
Competition	10	6	Facing moderate competition from other established herbal hair coloring brands.	Forrester
Use-case Advantage	5	5	Offers effective and natural hair coloring solution for consumers seeking herbal alternatives.	Gartner
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Merlion Naturals Indigo Powder in the herbal hair care segment.

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