Melas Scrup soap Pack of 6

Melas Scrup soap Pack of 6

This pack of 6 Melas Scrub soaps is a great option for those looking for a gentle yet effective exfoliating soap.

Key features of this soap include its natural ingredients such as oatmeal and apricot seeds which help to scrub away dead skin cells and impurities.

This soap is suitable for all skin types, including sensitive skin, and can be used on both the face and body.

Pros of this soap include its gentle exfoliating properties, refreshing scent, and affordable price for a pack of 6.

Cons of this soap may include the fact that some users with extremely sensitive skin may find the exfoliating particles too harsh.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Melas Scrup soap offers traditional ingredients that appeal to Indian consumers.	Euromonitor
Brand Strength	20	18	Melas is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced pack of 6 solid soap bars compared to other brands in the market.	Retail360
Competition	10	8	Facing moderate competition from local and international solid soap bar brands in India.	Kantar
Use-case Advantage	5	5	The pack of 6 bars provides long-lasting usage for families, a key advantage.	GfK
Final Market Score	100	76/100 (3.80/5)	Melas Scrup soap Pack of 6 holds a strong position in the Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
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