Meera Enrich Shampoo For Strong Nourish Hair Enriched With Kerala s Coconut Milk For Men Women Paraben Sulphate Free 500ml

Meera Enrich Shampoo For Strong Nourish Hair Enriched With Kerala s Coconut Milk For Men Women Paraben Sulphate Free 500ml

Product: Meera Enrich Shampoo is a specially formulated shampoo that is enriched with Kerala's Coconut Milk to provide strong nourishment to the hair, making it healthier and shinier.

Key Features: This shampoo is free from parabens and sulphates, making it suitable for all hair types, including sensitive scalps. It contains natural ingredients that help strengthen the hair and prevent damage.

For whom: Meera Enrich Shampoo is suitable for both men and women who want to maintain strong, healthy hair. It is particularly beneficial for those with dry or damaged hair as it provides deep nourishment and hydration.

Pros: The inclusion of Kerala's Coconut Milk in the formula helps to moisturize the hair and scalp, leaving it feeling soft and smooth. The absence of parabens and sulphates makes it a safe and gentle option for daily use.

Cons: Some users may find the coconut scent of the shampoo to be too strong for their preference. Additionally, those with oily hair may find that this shampoo is too heavy for their hair type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk enriched formula aligns with current trend towards natural hair care products.	Euromonitor
Brand Strength	20	15	Meera is a well-established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium segment for 500ml shampoos in India.	Retail360
Competition	10	6	Facing moderate competition from other natural ingredient shampoos in the market.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Meera Enrich Shampoo offers a well-positioned natural hair care solution in the Indian market.

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