mCaffeine Shimmer Body Scrub With Coffee For Smooth Glowing Skin for both men and women exfoliating body scrub 150gm

mCaffeine Shimmer Body Scrub With Coffee For Smooth Glowing Skin for both men and women exfoliating body scrub 150gm

Key Features: - Infused with coffee, this body scrub helps in exfoliating and rejuvenating the skin - Contains natural ingredients like cocoa, coconut oil, and vitamin E for added nourishment - Leaves the skin smooth, glowing, and refreshed - Suitable for all skin types
For Whom: - Men and women looking for a body scrub that not only exfoliates but also nourishes the skin - Those who want to achieve smooth and glowing skin without harsh chemicals - Ideal for all skin types, including sensitive skin
Pros: - Refreshing coffee fragrance that invigorates the senses - Leaves the skin soft, smooth, and radiant - Natural ingredients provide nourishment and hydration - Suitable for daily use
Cons: - May not be suitable for those with allergies to coffee or cocoa - Some may find the texture too gritty for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coffee-based scrub aligns with current trend for organic ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the body scrub segment.	Nielsen
Use-case Advantage	5	5	Offers exfoliation for both men and women, catering to a wide audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with good product fit, facing competitive market in India.

Factor	Rating (out of 5)	Notes
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