mCaffeine Hair Fall Control Coffee Shampoo 250ml With Protein and Argan Oil Deap Cleanses and Nourishes Hair Shafts Sulphate and Silicone Free Beige

mCaffeine Hair Fall Control Coffee Shampoo 250ml With Protein and Argan Oil Deap Cleanses and Nourishes Hair Shafts Sulphate and Silicone Free Beige

mCaffeine Hair Fall Control Coffee Shampoo is a unique blend of coffee, protein, and argan oil that helps to deep cleanse and nourish hair shafts.

Key Features: - Contains caffeine that strengthens hair roots and reduces hair fall - Enriched with protein and argan oil for added nourishment - Sulphate and silicone-free formula for gentle cleansing - Leaves hair feeling soft, smooth, and revitalized

For whom: This shampoo is ideal for anyone looking to combat hair fall and strengthen their hair. It is suitable for all hair types.

Pros: - Effective in reducing hair fall - Nourishes and moisturizes the hair shafts - Free from harmful chemicals like sulphates and silicones - Leaves hair feeling refreshed and rejuvenated

Cons: - May not be suitable for individuals with caffeine sensitivity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of protein and argan oil aligns with the trend towards nourishing hair care solutions in India.	Nielsen
Brand Strength	20	15	mCaffeine is a well-known brand for its innovative and effective personal care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for natural ingredient-based hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the Indian market.	Kantar
Competition	10	6	Facing competition from established and emerging brands offering similar natural hair care solutions in India.	IRI
Use-case Advantage	5	5	Addresses the common concern of hair fall while providing deep cleansing and nourishment.	GfK
Final Market Score	100	66/100 (3.30/5)	mCaffeine Hair Fall Control Coffee Shampoo offers a competitive solution in the growing natural hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—