mCaffeine Espresso Body Wash Tube for both men and women exfoliating shower gel caffeine body wash 200 ml

mCaffeine Espresso Body Wash Tube for both men and women exfoliating shower gel caffeine body wash 200 ml

mCaffeine Espresso Body Wash is a refreshing and invigorating shower gel that deeply cleanses and exfoliates the skin. Infused with caffeine, it helps in reducing cellulite and puffiness, leaving the skin smooth and revitalized.

Key Features: - Contains caffeine for exfoliation and skin firming - Cleanses deeply to remove dirt and impurities - Refreshing espresso fragrance - Suitable for both men and women - Free from harmful chemicals like SLS and parabens - Cruelty-free and vegan

For whom: This body wash is perfect for anyone looking for an energizing and exfoliating shower gel. It is suitable for all skin types and can be used by both men and women.

Pros: - Invigorating caffeine provides a refreshing and awakening shower experience - Deep cleansing formula removes dirt and impurities - Helps in reducing cellulite and puffiness - Refreshing espresso fragrance leaves the skin smelling great - Free from harmful chemicals and suitable for all skin types

Cons: - Some users may find the caffeine exfoliation too strong for sensitive skin - Limited availability in some regions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of caffeine and exfoliating properties meets consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand reputation and recognition among target consumers.	Brandwatch
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar caffeine-infused body wash products.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Nielsen
Use-case Advantage	5	5	Addresses the need for both men and women, offering a versatile solution.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative body wash gel with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—