mCaffeine Deep Moisturizing Choco Body Lotion with SPF for Sun Protection All Season Moisturizer for Body with Cocoa Butter Shea Butter Non Sticky Body Lotion for Women Men 150ml

mCaffeine Deep Moisturizing Choco Body Lotion with SPF for Sun Protection All Season Moisturizer for Body with Cocoa Butter Shea Butter Non Sticky Body Lotion for Women Men 150ml

- The mCaffeine Deep Moisturizing Choco Body Lotion is a rich and nourishing body lotion enriched with cocoa butter and shea butter to deeply moisturize the skin.

- Key Features: - Contains SPF for sun protection - Non-sticky formula - Suitable for both women and men - All-season moisturizer for the body

- For whom: This body lotion is ideal for anyone looking for a deeply moisturizing and nourishing body lotion that also provides sun protection.

- Pros: - Rich and creamy texture - Long-lasting hydration - Protects against sun damage - Suitable for all skin types - Cons: - Some may find the scent too strong - May feel slightly greasy for those with oily skin types

Overall, the mCaffeine Deep Moisturizing Choco Body Lotion is a great option for those looking for a nourishing body lotion with added sun protection.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF and cocoa butter align well with Indian consumers' needs for sun protection and deep moisturization.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar features.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces price competition in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—