mCaffeine Coffee Hydrogel Under Eye Patches for Dark Circles Cooling Under Eye Patch Mask with Caffeine Hyaluronic Acid for Instant Hydration De Puffing 15 Pairs

mCaffeine Coffee Hydrogel Under Eye Patches are specifically designed to target dark circles and puffiness under the eyes. Infused with caffeine and hyaluronic acid, these patches not only provide instant hydration but also help to de-puff the under-eye area.

Key Features: - Contains caffeine to stimulate circulation and reduce the appearance of dark circles - Hyaluronic acid helps to hydrate and plump the skin - Cooling hydrogel technology soothes and refreshes the under-eye area - Each pack contains 15 pairs of patches for multiple uses

For whom: - Anyone looking to reduce the appearance of dark circles and puffiness under the eyes - Those in need of a quick and convenient solution for tired and dull under-eye skin

Pros: - Instantly refreshes and revitalizes the under-eye area - Hydrates and plumps the skin for a more youthful appearance - Easy to use and travel-friendly packaging

Cons: - May not provide long-term results for severe dark circles - Some users may experience sensitivity to caffeine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like caffeine and hyaluronic acid align well with current consumer preferences for natural ingredients and hydration benefits.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand in the Indian skincare market.	Brandwatch
Category Momentum	20	15	Growing demand for under eye skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other brands offering similar under eye patches.	Nielsen
Use-case Advantage	5	5	Addresses specific concerns like dark circles and puffiness effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and effective features for the growing under eye skincare segment in India.

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