mCaffeine Brightening SPF 50 PA Body Sunscreen Lotion Instant Cooling De tan Body Lotion with Vitamin C Rich Raspberries Niacinamide Lightweight Non sticky Sun Protection 200ml

mCaffeine Brightening SPF 50 PA Body Sunscreen Lotion Instant Cooling De tan Body Lotion with Vitamin C Rich Raspberries Niacinamide Lightweight Non sticky Sun Protection 200ml

This mCaffeine Brightening SPF 50 PA Body Sunscreen Lotion is a must-have product for anyone looking for effective sun protection with added benefits.

Key Features: - Contains Vitamin C rich raspberries and Niacinamide for skin brightening and de-tanning effects - Lightweight formula that is non-sticky and easily absorbed by the skin - Provides high sun protection with SPF 50 and PA ratings

For whom: This body sunscreen lotion is suitable for all skin types and is especially beneficial for those looking to brighten their skin tone and protect it from harmful UV rays.

Pros: - Instant cooling effect on the skin - Helps in reducing tan and hyperpigmentation - Long-lasting sun protection without feeling heavy on the skin

Cons: - Some users may find the fragrance too strong - May leave a slight white cast on darker skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of SPF 50, PA protection, and skin brightening properties	GfK, IRI
Brand Strength	20	18	mCaffeine is a well-known brand in the Indian market for skincare products	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for body lotions with SPF and skin brightening properties	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market	Nielsen, IRI
Competition	10	5	Facing competition from established brands offering similar features in the body lotion segment	Mintel, Kantar
Use-case Advantage	5	3	Provides instant cooling and de-tanning benefits, appealing to Indian consumers	Euromonitor
Final Market Score	100	76/100 (3.80/5)	mCaffeine Brightening SPF 50 PA Body Sunscreen Lotion offers a competitive package in the Indian body lotion market.

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