mCaffeine Brightening Raspberry Body Scrub Tan Removal AHAs Lactic Glycolic Acid Niacinamide Vitamin C Rich for Brighter Soft Skin Remove Dry Dead Skin Fruity Berries Aroma 175g

mCaffeine Brightening Raspberry Body Scrub Tan Removal AHAs Lactic Glycolic Acid Niacinamide Vitamin C Rich for Brighter Soft Skin Remove Dry Dead Skin Fruity Berries Aroma 175g

About the product: mCaffeine Brightening Raspberry Body Scrub is specially formulated to help remove tan and brighten the skin. It contains a blend of AHAs, lactic and glycolic acid, niacinamide, and vitamin C to help exfoliate and nourish the skin.

Key features: - Formulated with natural ingredients like raspberry, lactic acid, and glycolic acid - Helps in removing dry, dead skin cells and revealing softer, brighter skin - Fruity berries aroma for a refreshing shower experience - Suitable for all skin types

For whom: This body scrub is suitable for anyone looking to remove tan, exfoliate their skin, and achieve a brighter complexion. It is ideal for those with dry or rough skin who want to achieve smoother and softer skin.

Pros: - Contains exfoliating AHAs and nourishing ingredients like niacinamide and vitamin C - Fruity scent adds a refreshing touch to your shower routine - Helps in removing tan and revealing brighter, smoother skin

Cons: - May not be suitable for those with sensitive skin due to the presence of AHAs and acids - Results may vary for individuals depending on their skin type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like AHAs, Niacinamide, and Vitamin C.	Vogue
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Retail360
Competition	10	8	Facing competition from other established natural body scrub brands.	Cosmopolitan
Use-case Advantage	5	5	Effective for tan removal and skin brightening, meeting consumer needs.	Elle
Final Market Score	100	76/100 (3.80/5)	mCaffeine Brightening Raspberry Body Scrub is well-positioned in the growing Indian market for natural body scrubs.

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