Mcaffeine Blueberry Breeze Body Scrub for Glowing Skin With Coffee Apricot Shea Butter Removes Tan Nourishes Moisturizes Exfoliating Scrub Fruity Aroma for Men Women 175G

Mcaffeine Blueberry Breeze Body Scrub for Glowing Skin With Coffee Apricot Shea Butter Removes Tan Nourishes Moisturizes Exfoliating Scrub Fruity Aroma for Men Women 175G

About the Product: Mcaffeine Blueberry Breeze Body Scrub is a refreshing exfoliating scrub that is specially formulated to give you glowing skin. Packed with the goodness of coffee, apricot, and shea butter, this scrub helps in removing tan, nourishing, and moisturizing the skin.

Key Features: - Contains coffee, apricot, and shea butter - Removes tan and exfoliates the skin - Nourishes and moisturizes the skin - Fruity aroma - Suitable for both men and women

For Whom: This body scrub is suitable for anyone looking to achieve glowing and healthy skin. It is perfect for those who want to get rid of tan, exfoliate their skin, and keep it nourished and moisturized.

Pros: - Helps in removing tan - Nourishes and moisturizes the skin - Fruity aroma is refreshing - Suitable for both men and women

Cons: - May not be suitable for those with sensitive skin - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blueberry, coffee, apricot, and shea butter are popular ingredients in Indian body scrubs.	Euromonitor
Brand Strength	20	15	Mcaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	10	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market.	Retail360
Competition	10	6	Facing competition from established and emerging brands in the body scrub segment.	Nielsen
Use-case Advantage	5	5	Offers tan removal, nourishment, and moisturization, catering to diverse skin needs.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Mcaffeine Blueberry Breeze Body Scrub is well-positioned in the growing Indian market for natural body scrubs.

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