mCaffeine Almond Coffee Body Scrub for Tan Removal Exfoliator Creamy Bathing Body Scrub for Dry Skin Exfoliating Scrub for Body for Women and Men Natural and Vegan 200gm

mCaffeine Almond Coffee Body Scrub for Tan Removal Exfoliator Creamy Bathing Body Scrub for Dry Skin Exfoliating Scrub for Body for Women and Men Natural and Vegan 200gm

mCaffeine Almond Coffee Body Scrub is a luxurious exfoliator specially designed to remove tan and reveal smoother, brighter skin. Enriched with almond and coffee, this creamy scrub gently buffs away dead skin cells, leaving your skin feeling soft and rejuvenated.

Key Features:
- Formulated with natural ingredients like almond and coffee
- Suitable for both men and women
- Vegan and cruelty-free
- Helps in tan removal and exfoliates dry skin
- Comes in a generous 200gm size

For whom:
This body scrub is perfect for anyone looking to improve the appearance and texture of their skin. It is especially beneficial for those with dry or dull skin, as the exfoliating properties help to reveal smoother, more radiant skin.

Pros:
- Luxurious formula that leaves skin feeling smooth and soft
- Natural and vegan ingredients are gentle on the skin
- Helps to remove tan and brighten the skin
- Suitable for both men and women

Cons:
- Some users may find the scent of almond and coffee to be too strong
- May not be suitable for those with sensitive skin due to the exfoliating properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond and coffee ingredients align with current consumer preferences for natural and effective skincare products	Nielsen
Brand Strength	20	18	Established brand with strong presence in skincare segment	Euromonitor
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body scrubs in the market	Kantar
Competition	10	5	Facing moderate competition from other natural body scrub brands in the market	IRI
Use-case Advantage	5	3	Offers tan removal and exfoliation suitable for both men and women	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients and competitive pricing, facing moderate competition in growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—