MAZAYA Chicken Biryani Kit - No Preservatives 300g

0 reviews
MAZAYA Chicken Biryani Kit - No Preservatives 300g
Smart Rank ⓘ 54/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious and authentic Chicken Biryani instantly with no added preservatives
  • Savor the convenience of a fully cooked and ready-to-eat meal in just minutes
  • Indulge in a non-veg 300g Instant Chicken Biryani Kit for a satisfying meal anytime
  • Experience the rich flavors and aromas of this MAZAYA Heat & Eat Biryani at an affordable price

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position the product well in the growing ready-to-eat meal segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 4
Total / Avg 4.50★ 4
Consensus: 4.50★ from 4 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and easy to prepare
  • Good taste and flavor
  • No added preservatives

⚠️ What to Watch

  • Small portion size for some
  • High price compared to homemade biryani
  • Some users found the chicken to be too dry
Rs.240.00 Rs.240.00
Best price from Amazon.in Amazon.in
Details
MAZAYA Heat & Eat Fully Cooked Ready To Eat Chicken Biryani is a convenient and delicious option for those looking for a quick meal solution. The biryani is pre-cooked and just needs to be heated in the microwave before it is ready to eat.

Key Features: - No added preservatives - Convenient and easy to prepare - Perfect for on-the-go or busy days

This product is perfect for individuals who are short on time but still want a tasty and satisfying meal. It is great for students, working professionals, or anyone looking for a hassle-free meal option.

Pros: - Saves time and effort - Delicious and flavorful - No need to cook from scratch Cons: - May not be as fresh as homemade biryani - Limited serving size at 300 grams

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a complete meal solution with no added preservatives, catering to busy consumers. Nielsen, GfK
Brand Strength 20 18 Established brand with positive reputation for quality and taste. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for convenient ready-to-eat meals in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar ready-to-eat meal kits in the market. IRI, Retail360
Competition 10 8 Facing competition from both local and international brands offering similar ready-to-eat meal solutions. AC Nielsen, MarketLine
Use-case Advantage 5 5 Addresses the need for quick and tasty meal options for working professionals and students. Gartner, Forrester
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position the product well in the growing ready-to-eat meal segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a complete meal solution with no added preservatives, catering to busy consumers.
    Sources: Nielsen, GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation for quality and taste.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient ready-to-eat meals in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar ready-to-eat meal kits in the market.
    Sources: IRI, Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international brands offering similar ready-to-eat meal solutions.
    Sources: AC Nielsen, MarketLine
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and tasty meal options for working professionals and students.
    Sources: Gartner, Forrester
Summary
Strong brand and feature fit position the product well in the growing ready-to-eat meal segment in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.240.00 Rs.240.00

 GO TO STORE GO TO STORE

MAZAYA Heat & Eat Fully Cooked Ready To Eat Chicken Biryani | Ready to Eat Food with No Added Preservatives | Instant Chicken Biryani Kit (Non Veg 300Grams)

Estimated Delivery: 2-3 days
In Stock COD

Reviews (0)

Write a review

Bad • Good
Note: HTML is not translated!
0/1000 characters

Shop Top Categories

Best price
Rs.240.00 Rs.240.00