Mayil Jeerakasala Rice - Aromatic 2Kg

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Mayil Jeerakasala Rice - Aromatic 2Kg
Smart Rank ⓘ 53/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the authentic taste of Kerala with aromatic Mayil Jeerakasala Rice
  • Enjoy flavorful meals with this premium 2kg pack of high-quality rice
  • Perfect choice for those seeking quality and taste in every grain
  • Elevate your cooking with this renowned rice variety from Kerala

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive premium rice with strong brand and feature fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.4★ 6
Total / Avg 3.40★ 6
Consensus: 3.40★ from 6 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Authentic Kerala rice
  • Aromatic flavor
  • Good quality

⚠️ What to Watch

  • Price on the higher side
  • Packaging could be improved
  • Some inconsistency in grain size
Rs.415.00 Rs.564.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 2Kg
Aroma Natural
Usage Traditional South Indian dishes
Pros Excellent aroma and flavor
Cons Limited availability outside of Kerala
Price 564.0000
Details
Key Features: - Premium quality rice sourced from Kerala - Long-grain variety with a natural aroma - Ideal for making traditional South Indian dishes like biryani, pulao, and dosa For whom: - People who enjoy authentic South Indian cuisine - Those looking for high-quality, flavorful rice for their meals Pros: - Excellent aroma and flavor - Versatile and suitable for various dishes - Comes in convenient 2kg packaging Cons: - Limited availability outside of Kerala - Slightly higher price compared to regular rice brands

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-suited for traditional South Indian dishes due to its aroma and flavor profile. NDTV Food, Food Lovers
Brand Strength 20 18 Established reputation for quality and authenticity in Kerala rice market. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for premium rice varieties in Indian market. Mint, Business Standard
Price Positioning 20 15 Competitively priced compared to other premium rice brands in the market. Food Navigator, Rice Today
Competition 10 5 Facing strong competition from established local and national rice brands offering similar products. India Retailing, Grocery Retail
Use-case Advantage 5 3 Ideal for special occasions and festive meals, enhancing the overall dining experience. Food & Wine, Food Network
Final Market Score 100 76/100 (3.80/5) Highly competitive premium rice with strong brand and feature fit.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-suited for traditional South Indian dishes due to its aroma and flavor profile.
    Sources: NDTV Food, Food Lovers
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established reputation for quality and authenticity in Kerala rice market.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice varieties in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to other premium rice brands in the market.
    Sources: Food Navigator, Rice Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established local and national rice brands offering similar products.
    Sources: India Retailing, Grocery Retail
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for special occasions and festive meals, enhancing the overall dining experience.
    Sources: Food & Wine, Food Network
Summary
Highly competitive premium rice with strong brand and feature fit.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.415.00 Rs.564.00

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Mayil Jeerakasala Rice 2Kg - Authentic, Aromatic, and Flavorful Kerala Rice

Estimated Delivery: 2-3 days
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Rs.415.00 Rs.564.00