Maui Moisture Nourish Moisture Coconut Milk Shampoo to Hydrate Nourish Moisturize Curly Hair with Guava oil Mango butter Vegan Silicone Paraben Sulfate Free 385 ml

Maui Moisture Nourish Moisture Coconut Milk Shampoo to Hydrate Nourish Moisturize Curly Hair with Guava oil Mango butter Vegan Silicone Paraben Sulfate Free 385 ml

This Maui Moisture Nourish Moisture Coconut Milk Shampoo is specially formulated to hydrate, nourish, and moisturize curly hair. Infused with guava oil and mango butter, this shampoo is vegan and free from silicones, parabens, and sulfates.

Key Features:
- Hydrates and moisturizes curly hair
- Infused with guava oil and mango butter
- Vegan formula
- Free from silicones, parabens, and sulfates
- Contains 385 ml of product

For those with curly hair looking for a moisturizing shampoo that hydrates and nourishes without weighing down their curls, this product is perfect.

Pros:
- Leaves hair feeling soft and hydrated
- Smells amazing
- Vegan and free from harmful chemicals

Cons:
- Some users may find the consistency too thick
- May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk, guava oil, and mango butter align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Maui Moisture is a well-known brand for natural hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in the market.	Nielsen
Competition	10	8	Facing competition from other established natural hair care brands in India.	GfK
Use-case Advantage	5	5	Specifically formulated for curly hair, addressing a niche need in the market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, ingredient alignment, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—