Maui Moisture Nourish Moisture Coconut Milk Shampoo 13 Ounce

Maui Moisture Nourish Moisture Coconut Milk Shampoo 13 Ounce

Maui Moisture Nourish Moisture Coconut Milk Shampoo is a luxurious and hydrating shampoo that helps to nourish and moisturize your hair. Formulated with a blend of coconut milk, guava oil, and mango butter, this shampoo is perfect for those looking to add hydration and softness to their hair.

Key Features: - Formulated with a blend of coconut milk, guava oil, and mango butter - Helps to nourish and moisturize the hair - Leaves hair feeling soft and hydrated - Free from sulfates, silicones, synthetic dyes, and parabens

For whom: This shampoo is ideal for those with dry, damaged, or frizzy hair who are looking for a nourishing and moisturizing shampoo to help improve the overall health and appearance of their hair.

Pros: - Luxurious formula that leaves hair feeling soft and hydrated - Free from harsh chemicals like sulfates and parabens - Great for those with dry or damaged hair

Cons: - May not be suitable for those with allergies to coconut or mango-derived ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk ingredient aligns with Indian consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	AC Nielsen
Competition	10	10	Facing strong competition from both local and international brands in the Indian shampoo market.	MarketWatch
Use-case Advantage	5	3	Addresses common hair concerns of Indian consumers like dryness and frizz.	Retail Insight
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo with strong brand and feature fit in competitive Indian market.

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