Mannlich Underarm Roll On for Men 2 Kojic Salicylic Acid Lactic Acid Alpha Arbutin 4 AHA BHA Brightens Skin Reduces Pigmentation Exfoliates Prevents Body Odor Alcohol Aluminum Free Dermatologically Tested 50ml

Key Features: - Contains powerful ingredients such as Kojic Acid, Salicylic Acid, Lactic Acid, Alpha Arbutin, AHA, and BHA - Brightens skin and reduces pigmentation - Exfoliates the underarm area - Prevents body odor - Alcohol and aluminum-free - Dermatologically tested - Comes in a convenient 50ml roll-on bottle

For whom: This Mannlich Underarm Roll On is specially formulated for men who want to brighten their underarm area, reduce pigmentation, and prevent body odor. It is suitable for all skin types and is dermatologically tested for safety.

Pros: - Contains potent ingredients known for their skin-brightening and exfoliating properties - Helps to prevent body odor without the use of harsh chemicals like alcohol and aluminum - Convenient roll-on packaging for easy application - Dermatologically tested for safety on the skin Cons: - Some users may prefer a different scent or fragrance in their underarm products - May take some time to see visible results, as with any skincare product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in skin-brightening and exfoliating ingredients, meeting consumer preferences for multi-functional products.	Vogue India
Brand Strength	20	15	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium products in the market.	Retail Insight
Competition	10	10	Facing competition from established and emerging brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to convenience-seeking consumers.	India Retail News
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing men's grooming market in India with a competitive product offering.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—