Mannlich Underarm Roll On for Men 2 Kojic Salicylic Acid Lactic Acid Alpha Arbutin 4 AHA BHA Brightens Skin Reduces Pigmentation Exfoliates Prevents Body Odor Alcohol Aluminum Free Dermatologically Tested 50ml

Mannlich Underarm Roll On for Men 2 Kojic Salicylic Acid Lactic Acid Alpha Arbutin 4 AHA BHA Brightens Skin Reduces Pigmentation Exfoliates Prevents Body Odor Alcohol Aluminum Free Dermatologically Tested 50ml

Key Features: - Contains 2% Kojic Acid, Salicylic Acid, Lactic Acid, Alpha Arbutin, 4 AHA, and BHA - Brightens skin and reduces pigmentation - Exfoliates to reveal smoother skin - Helps prevent body odor - Alcohol and aluminum free - Dermatologically tested
For whom: This underarm roll-on is specifically designed for men looking to brighten their underarm area, reduce pigmentation, and prevent body odor. It is suitable for all skin types, including sensitive skin.
Pros: - Contains a potent blend of acids and ingredients to effectively brighten and exfoliate skin - Helps to prevent body odor without the use of harsh chemicals like alcohol or aluminum - Dermatologically tested for safety and efficacy
Cons: - May not be suitable for individuals with extremely sensitive skin or allergies to any of the ingredients - Some users may find the product to be slightly more expensive compared to traditional underarm products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in skin-brightening and exfoliating ingredients, meeting consumer preferences for multi-functional deodorants.	Euromonitor
Brand Strength	20	18	Strong brand reputation in skincare and grooming products.	Brandwatch
Category Momentum	20	15	Growing demand for premium deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant offerings in the market.	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands offering similar skin-brightening deodorants.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns while providing odor protection, appealing to consumers seeking holistic solutions.	GfK
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium deodorant with strong brand reputation and multi-functional benefits.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
Performance in Climate	0.0	—