Mannlich 2 Kojic Acid Exfoliating Soap with Alpha Arbutin Glycolic Acid Niacinamide Activated Charcoal For Pigmentation Dark Spots Tan Removal Brightens Underarms pH Balanced SLS Free Dermatologically Tested 75 g Pack of 2

Mannlich 2 Kojic Acid Exfoliating Soap with Alpha Arbutin Glycolic Acid Niacinamide Activated Charcoal For Pigmentation Dark Spots Tan Removal Brightens Underarms pH Balanced SLS Free Dermatologically Tested 75 g Pack of 2

Key Features:
- Contains Kojic Acid, Alpha Arbutin, and Niacinamide for skin brightening and pigmentation reduction
- Infused with glycolic acid and activated charcoal for gentle exfoliation
- pH balanced and SLS free, suitable for all skin types
- Dermatologically tested for safety and efficacy

For whom:
Ideal for individuals dealing with pigmentation, dark spots, and tan removal. Suitable for all skin types, including sensitive skin.

Pros:
- Effectively brightens skin and reduces pigmentation
- Gentle exfoliation helps improve skin texture
- pH balanced formula ensures no irritation
- Dermatologically tested for peace of mind

Cons:
- May take time to see visible results
- Some users may experience dryness, so follow up with a moisturizer
- Price point may be higher compared to other similar products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients for pigmentation and tan removal.	Vogue India, Femina
Brand Strength	20	18	Established brand with positive reputation for skincare products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered in the market.	Retail Today, The Economic Times
Competition	10	0	Highly competitive segment with many similar products available.	Beauty Launchpad
Use-case Advantage	5	3	Addresses specific skin concerns like dark spots and underarm brightening.	Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	Competitively priced soap with popular ingredients, strong brand, and growing demand.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—