Man Matters Underarm Deodrant Roll On 50 Ml Long Lasting Cooling Freshness Removes Bad Odour Brightens Underarms 4 Lactic Acid 1 Aloe Vera Menthol Aluminium Free

Man Matters Underarm Deodrant Roll On 50 Ml Long Lasting Cooling Freshness Removes Bad Odour Brightens Underarms 4 Lactic Acid 1 Aloe Vera Menthol Aluminium Free

The Man Matters Underarm Deodrant Roll On is a 50 ml deodorant that provides long-lasting cooling freshness while removing bad odour and brightening underarms. It is formulated with 4% lactic acid, 1% aloe vera, and menthol, while also being aluminium-free.
Key Features: - Long-lasting cooling freshness - Removes bad odour - Brightens underarms - Formulated with lactic acid, aloe vera, and menthol - Aluminium-free
For whom: This deodorant is suitable for anyone looking for a reliable solution to keep their underarms fresh and odour-free throughout the day.
Pros: - Provides long-lasting freshness - Removes bad odour effectively - Contains natural ingredients like aloe vera - Aluminium-free
Cons: - May not be as strong as other deodorants on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting freshness with natural ingredients like Aloe Vera and Menthol.	GfK
Brand Strength	20	18	Strong brand reputation in personal care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural deodorant brands.	Euromonitor
Competition	10	8	Facing competition from established and emerging natural deodorant brands.	Nielsen
Use-case Advantage	5	5	Addresses common concerns like bad odor and underarm brightness.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and natural ingredients, facing growing competition.

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