Man Matters 3 in 1 Action Charcoal Menthol Body Wash With Menthol 5 Niacinamide Activated Charcoal Beads For Instant Cooling Odor Protection Improves Skin texture 250ml

Man Matters 3 in 1 Action Charcoal Menthol Body Wash With Menthol 5 Niacinamide Activated Charcoal Beads For Instant Cooling Odor Protection Improves Skin texture 250ml

Product: Man Matters 3 in 1 Action Charcoal Menthol Body Wash is a unique formula that combines the benefits of activated charcoal, menthol, and niacinamide to provide a refreshing and revitalizing shower experience.
Key Features: The body wash contains activated charcoal beads that help in deep cleansing and detoxifying the skin, while the menthol provides an instant cooling sensation. Niacinamide helps in improving skin texture and overall skin health.
For Whom: This body wash is designed for men who are looking for a multi-functional product that not only cleanses but also provides odor protection and skin benefits.
Pros: The instant cooling effect of menthol is perfect for hot weather or post-workout showers. The activated charcoal beads help in removing impurities and excess oil from the skin, leaving it feeling fresh and clean. Niacinamide is known for its skin-brightening and anti-aging properties, making it a great addition to the formula.
Cons: Some users may find the menthol sensation too intense if they have sensitive skin or are not used to such cooling ingredients in their skincare products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique combination of ingredients for skin benefits.	IndiaToday, BusinessWorld
Brand Strength	20	15	Man Matters is a recognized brand in the personal care segment.	TOI, Hindu
Category Momentum	20	10	Growing demand for innovative body wash gels in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, CNBC
Competition	10	6	Facing moderate competition from established and emerging brands.	EconomicTimes, FinancialExpress
Use-case Advantage	5	5	Provides instant cooling and odor protection, meeting consumer needs.	Outlook, BusinessInsider
Final Market Score	100	66/100 (3.30/5)	Man Matters 3 in 1 Action Charcoal Menthol Body Wash is well-positioned in the growing Indian body wash gels market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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