Mamaearth Vitamin C Moisturizing Lotion Soap Value Pack of 4 125 g X 4 Units Deeply Cleanses Moisturizing Bathing Bar Brightens Skin Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

Mamaearth Vitamin C Moisturizing Lotion Soap Value Pack of 4 125 g X 4 Units Deeply Cleanses Moisturizing Bathing Bar Brightens Skin Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

About Product:
The Mamaearth Vitamin C Moisturizing Lotion Soap is a value pack of 4 units, each weighing 125g. This soap deeply cleanses the skin while moisturizing it at the same time. It is a bathing bar that brightens the skin, nourishes dry skin, and is non-drying. With a TFM grade of 76, this soap is classified as a Grade 1 soap, which signifies its purity and high-quality ingredients.

Key Features:
- Contains Vitamin C for brightening the skin
- Moisturizes and nourishes dry skin
- Deeply cleanses the skin
- Non-drying formula
- TFM grade of 76, Grade 1 soap

For whom:
This Vitamin C Moisturizing Lotion Soap is suitable for individuals looking to brighten their skin, deeply cleanse, and moisturize their skin. It is especially beneficial for those with dry skin who need extra nourishment.

Pros:
- Deeply cleanses and moisturizes the skin
- Contains Vitamin C for brightening effects
- Non-drying formula gentle on the skin
- TFM grade of 76, indicating high-quality ingredients

Cons:
- Some users may prefer a different scent
- May not be suitable for individuals with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C, moisturizing properties, and high TFM grade align well with market trends.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation for natural skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced value pack enhances affordability and attractiveness.	Kantar
Competition	10	8	Facing competition from established and emerging brands in the premium soap segment.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin needs in one product, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment position Mamaearth's soap bars well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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