Mamaearth Vitamin C Moisturizing Body Wash with Vitamin C Refreshing Lemon Scent for Skin Illumination 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance Radiant Glow All Skin Types Pack of 3

Mamaearth Vitamin C Moisturizing Body Wash with Vitamin C Refreshing Lemon Scent for Skin Illumination 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance Radiant Glow All Skin Types Pack of 3

This Mamaearth Vitamin C Moisturizing Body Wash is formulated with Vitamin C and refreshing lemon scent to provide skin illumination. It deeply cleanses the skin while intensely moisturizing it, leaving a long-lasting fragrance and radiant glow. Suitable for all skin types, this pack of 3 is a must-have in your daily skincare routine.

Key Features:
- Infused with Vitamin C and refreshing lemon scent
- Deeply cleanses and intensely moisturizes the skin
- Provides a long-lasting fragrance and radiant glow
- Suitable for all skin types
- Comes in a pack of 3 for long-lasting use

For those looking to add a boost of Vitamin C to their skincare routine, this body wash is the perfect choice. It is suitable for all skin types and helps in providing a radiant glow to the skin. The refreshing lemon scent leaves a long-lasting fragrance on the skin, keeping you feeling fresh all day long.

Pros:
- Contains Vitamin C for skin illumination
- Refreshing lemon scent
- Deeply cleanses and moisturizes the skin
- Suitable for all skin types
- Long-lasting fragrance

Cons:
- Some users may not prefer the lemon scent
- Pack of 3 may be too much for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C, moisturizing, and skin illumination align with current consumer preferences.	Euromonitor
Brand Strength	20	18	Mamaearth's strong brand reputation for natural skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gel segment.	Nielsen
Use-case Advantage	5	5	Offers deep cleansing, intense moisturization, and a long-lasting fragrance, catering to diverse skin needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and feature fit, facing moderate competition in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—