Mamaearth Ubtan Moisturizing Lotion Soap with Turmeric Sandalwood 125 g Removes Tan Benefits of Lotion in a Soap Gently Exfoliates Deeply Cleanses Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

Mamaearth Ubtan Moisturizing Lotion Soap with Turmeric Sandalwood 125 g Removes Tan Benefits of Lotion in a Soap Gently Exfoliates Deeply Cleanses Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

Key Features: - Contains natural ingredients like turmeric and sandalwood - Removes tan and exfoliates gently - Deeply cleanses and nourishes dry skin - Non-drying formula with 76% TFM Grade 1 soap

For whom: Ideal for individuals with dry skin looking to remove tan and exfoliate their skin gently while moisturizing.

Pros: - Natural ingredients for gentle exfoliation - Nourishes and moisturizes dry skin - Removes tan effectively

Cons: - May not be suitable for individuals with sensitive skin due to exfoliating properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of Ubtan, Turmeric, and Sandalwood aligns with Indian consumer preferences for traditional skincare ingredients.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural and organic products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium natural soap bars in the market.	Retail360
Competition	10	3	Facing increasing competition from new entrants in the natural soap segment.	AC Nielsen
Use-case Advantage	5	5	Offers the benefits of a lotion in a convenient soap format, catering to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market position with a well-aligned product offering for the growing demand in the natural skincare segment.

Factor	Rating (out of 5)	Notes
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