Mamaearth Ubtan Moisturizing Body Lotion with Turmeric Saffron for Glowing Skin 48H Moisturization Nourishes Dry Skin 7 in1 Total Care 100 Natural Butter Non Greasy Smooth Skin 400 ml
Smart Rank ⓘ
73/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Get glowing skin with Mamaearth Ubtan Moisturizing Body Lotion enriched with turmeric and saffron
- Enjoy 48-hour moisturization and nourishment for dry skin, leaving it soft and smooth
- Experience 7-in-1 total care formula addressing dryness, dullness, and roughness
- Made with 100% natural butter, non-greasy, suitable for all skin types for healthy, radiant skin
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position Mamaearth Ubtan Body Lotion well in the growing Indian natural body care market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.1★ | 340 |
| Total / Avg | 4.10★ | 340 |
Consensus:
4.10★ from 340 total reviews
Rs.99.00 Rs.99.00
Best price from
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Details
Mamaearth Ubtan Moisturizing Body Lotion with Turmeric Saffron for Glowing Skin 48H Moisturization Nourishes Dry Skin 7 in1 Total Care 100 Natural Butter Non Greasy Smooth Skin 400 ml
About Product: Mamaearth Ubtan Moisturizing Body Lotion is a nourishing body lotion that is enriched with the goodness of Turmeric and Saffron. It provides 48 hours of moisturization to the skin, leaving it soft and hydrated. This lotion is designed to provide total care for dry skin with its 7-in-1 formula.Key Features: - Contains 100% natural butter - Non-greasy formula for smooth skin - Infused with the benefits of Turmeric and Saffron - Offers 48 hours of moisturization - Nourishes dry skin and promotes a healthy glow
For whom: This body lotion is suitable for anyone with dry skin looking for a nourishing and moisturizing formula. It is safe for all skin types and can be used by both men and women.
Pros: - Long-lasting moisturization - Natural ingredients - Non-greasy formula - Promotes glowing skin
Cons: - Some may find the fragrance too strong - May not be suitable for very sensitive skin types
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a wide range of benefits like moisturization, nourishment, and natural ingredients. | Euromonitor |
| Brand Strength | 20 | 18 | Mamaearth is a well-known brand for natural skincare products in India. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for natural body care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
| Competition | 10 | 8 | Facing competition from both established and emerging brands in the body lotion segment. | GfK |
| Use-case Advantage | 5 | 5 | Addresses multiple skin concerns in one product, appealing to busy consumers. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position Mamaearth Ubtan Body Lotion well in the growing Indian natural body care market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a wide range of benefits like moisturization, nourishment, and natural ingredients.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Mamaearth is a well-known brand for natural skincare products in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural body care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both established and emerging brands in the body lotion segment.Sources: GfK -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple skin concerns in one product, appealing to busy consumers.Sources: Kantar
Summary
Strong brand and feature fit position Mamaearth Ubtan Body Lotion well in the growing Indian natural body care market.
Quick Compare
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting moisturization for up to 48 hours
- Nourishes dry skin effectively
- Non-greasy formula leaves skin smooth
⚠️ What to Watch
- Scent may be too strong for some users
- Packaging could be improved for easier dispensing
- May not be suitable for sensitive skin types
Rs.8,190.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Unique fruity scent
- Attractive packaging
⚠️ What to Watch
- Expensive price point
- Some may find the scent too sweet
- Not suitable for those who prefer traditional masculine scents
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Soft silicone material provides gentle exfoliation.
- Non-slip handle offers good grip and control during use.
- Compact and travel-friendly design makes it easy to carry.
⚠️ What to Watch
- Silicone may not lather soap as well as traditional loofahs.
- Some users find it less effective for deep cleaning.
- Durability concerns with prolonged use over time.
Rs.1,764.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting moisturization
- Dermatologist recommended
- Contains beneficial ingredients like cocoa butter, shea butter, mango butter, and aloe butter
⚠️ What to Watch
- May be too heavy for some skin types
- Packaging could be improved
- Slightly expensive compared to other similar products
Where to Buy
₹599.00
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₹599.00
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