Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types

Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types

Key Features: - Contains activated charcoal for skin detoxification - Infused with energizing mint scent - Deeply cleanses the skin - Intensely moisturizes for long-lasting hydration - Suitable for all skin types

For whom: This body wash is suitable for those looking to detoxify their skin and deeply cleanse while also moisturizing and leaving a refreshing mint scent. It is suitable for all skin types, including sensitive skin.

Pros: - Effective at detoxifying the skin - Long-lasting fragrance - Suitable for all skin types - Intensely moisturizing

Cons: - Some may find the mint scent too strong - May not be suitable for those with allergies to charcoal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and mint scent align with current consumer preferences for detoxifying and refreshing body washes.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from other natural body wash gel brands in the market.	Kantar
Use-case Advantage	5	5	Addresses the need for skin detoxification and moisturization for all skin types.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.

Factor	Rating (out of 5)	Notes
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