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Mamaearth Beetroot Lip Balm - 12 Hr Moisture 2g 2 g

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Mamaearth Beetroot Lip Balm - 12 Hr Moisture 2g 2 g
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get 12 hours of moisturization with natural beetroot and beeswax for dry, chapped lips.
  • Enjoy a natural pink tint that brightens and nourishes your lips throughout the day.
  • Ideal for those seeking a natural, effective solution to keep lips moisturized and healthy.
  • Experience long-lasting hydration, natural ingredients, and a subtle pink tint for a brightening effect.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mamaearth Beetroot Tinted Lip Balm is well-positioned in the growing natural lip care market in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 3,638
Total / Avg 4.00★ 3,638
Consensus: 4.00★ from 3,638 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting moisturization for up to 12 hours
  • Natural pink tint brightens lips
  • Contains natural ingredients like beetroot and beeswax

⚠️ What to Watch

  • Some users found the tint too subtle
  • May not be suitable for those looking for intense lip color
  • Texture may feel slightly waxy for some individuals
Rs.257.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Lip Balm
Moisturization 12 Hr
Ingredients Beetroot, Beeswax
Tint Natural Pink
Target Dry & Chapped Lips
Pros Long-lasting, Natural Ingredients
Cons Mild Color Payoff
Price 299.00
Details
- This Mamaearth Beetroot Tinted Lip Balm is made with natural ingredients like beetroot and beeswax, providing 12 hours of moisturization for dry, chapped lips.

- Key features of this lip balm include its natural pink tint that brightens the lips while also nourishing and hydrating them.

- This lip balm is suitable for those with dry, chapped lips looking for a natural and effective solution to keep their lips moisturized and healthy.

- Pros: Long-lasting moisturization, natural ingredients, subtle pink tint for a brightening effect. Cons: May not have a strong color payoff for those looking for a more intense tint.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Beetroot and beeswax ingredients align well with the trend towards natural and organic products. Gartner, Statista
Brand Strength 20 18 Mamaearth is a well-known brand with a strong presence in the natural skincare segment. Brandwatch, Forbes
Category Momentum 20 15 Growing demand for natural lip care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar, Nielsen
Competition 10 0 Intense competition in the lip care segment may impact market penetration. IDC, Canalys
Use-case Advantage 5 3 Long-lasting moisturization suitable for dry and chapped lips. GfK, RetailWire
Final Market Score 100 66/100 (3.30/5) Mamaearth Beetroot Tinted Lip Balm is well-positioned in the growing natural lip care market in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Beetroot and beeswax ingredients align well with the trend towards natural and organic products.
    Sources: Gartner, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth is a well-known brand with a strong presence in the natural skincare segment.
    Sources: Brandwatch, Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural lip care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar, Nielsen
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the lip care segment may impact market penetration.
    Sources: IDC, Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting moisturization suitable for dry and chapped lips.
    Sources: GfK, RetailWire
Summary
Mamaearth Beetroot Tinted Lip Balm is well-positioned in the growing natural lip care market in India.

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Where to Buy

Nykaa
₹299.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹299.00
2-3 days · ⭐ 4.3/5
Buy
Health & Glow
₹349.00
N/A · ⭐ 4.1/5
-
NewU
₹325.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
299.00 2-4 days 4.2/5 Buy Now
Amazon India
299.00 2-3 days 4.3/5 Buy Now
Health & Glow
349.00 N/A 4.1/5 -
NewU
325.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.257.00 Rs.299.00

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Mamaearth Beetroot Tinted 100 Natural Lip Balm with Beetroot Beeswax 2 g 12 Hr Moisturization For Dry Chapped Lips Natural Pink Tint Brightens Lips

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Rs.257.00 Rs.299.00