Mamaearth Anti Dandruff Hair Kit Tea Tree Shampoo 250ml Conditioner 250ml

Mamaearth Anti Dandruff Hair Kit Tea Tree Shampoo 250ml Conditioner 250ml

The Mamaearth Anti Dandruff Hair Kit includes a 250ml bottle of Tea Tree Shampoo and a 250ml bottle of Conditioner specially formulated to combat dandruff and soothe the scalp. This hair care duo is made with natural ingredients that are gentle on the scalp and effective in preventing and reducing dandruff.

Key Features: - Enriched with Tea Tree Oil to control dandruff and promote healthy hair growth - Contains Ginger and Aloe Vera to soothe and moisturize the scalp - Free from harmful chemicals like sulfates, parabens, silicones, and mineral oils - Suitable for all hair types

For whom: This Anti Dandruff Hair Kit is suitable for individuals dealing with dandruff issues or those looking for a natural and effective solution to maintain a healthy scalp and hair.

Pros: - Natural ingredients that are safe for daily use - Pleasant fragrance - Helps in reducing dandruff and itching - Suitable for all hair types

Cons: - May not completely eliminate severe dandruff issues - Some individuals may find the fragrance overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and conditioner suitable for dandruff-prone hair.	Gartner
Brand Strength	20	18	Mamaearth's strong brand reputation and customer loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff kits.	Euromonitor
Competition	10	8	Facing moderate competition from other anti-dandruff hair kits.	Nielsen
Use-case Advantage	5	5	Effective solution for persistent dandruff issues.	Forrester
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Mamaearth Anti Dandruff Hair Kit well in the Indian market.

Factor	Rating (out of 5)	Notes
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