Mamaearth Aloe Vera Moisturizing Body Wash with Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Mamaearth Aloe Vera Moisturizing Body Wash with Aloe Vera Calming Jasmine Scent For Soft Soothed Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types

Key Features: - Contains Aloe Vera and Jasmine for soothing and calming effect on the skin - Intensely moisturizes and hydrates the skin - Long-lasting fragrance that keeps you feeling fresh all day - Deeply cleanses without stripping the skin of its natural oils - Suitable for all skin types, including sensitive skin

For whom: This body wash is perfect for anyone looking for a gentle and soothing body wash that also provides intense hydration. It is suitable for all skin types, including sensitive skin.

Pros: - Contains natural ingredients like Aloe Vera and Jasmine - Provides long-lasting moisture and hydration - Calming and soothing scent - Suitable for all skin types

Cons: - Some users may find the scent too strong - May not be suitable for those with allergies to Aloe Vera or Jasmine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Jasmine scent align with current consumer preferences for soothing and fragrant body washes.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	0	Intense competition in the body wash gel segment with multiple established and emerging brands.	MarketWatch
Use-case Advantage	5	3	Suitable for all skin types, offering versatility to consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Mamaearth Aloe Vera Body Wash offers a well-balanced mix of natural ingredients and competitive pricing, positioning it favorably in the Indian body wash gel market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—