Blue Heaven 10X Volumising Mascara Waterproof Smudge Proof Light Weight Formula Long Lasting Mascara for Women Stays Upto 12 Hrs 8ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Get dramatic and bold lashes that last all day with 10X volumizing mascara
Waterproof and smudge-proof formula ensures long-lasting wear
Lightweight and comfortable on lashes for up to 12 hours
Ideal for women seeking intense volume and convenience in a mascara

Market-Based Score (India)

76/100 (3.80/5)

Good value

Competitively positioned mascara with strong brand in a growing market.

Rs.77.00 Rs.90.00

Best price from

Amazon.in

Key Features

Category	Mascara
Volume	8ml
Waterproof	Yes
Smudge-Proof	Yes
Long-Lasting	12 Hours
Weight	Lightweight
Target Audience	Women
Pros	Intense volume, Comfortable wear
Cons	Difficult to remove, Thick formula

Details

Blue Heaven 10X Volumising Mascara Waterproof Smudge Proof Light Weight Formula Long Lasting Mascara for Women Stays Upto 12 Hrs 8ml

Key Features: - 10X Volumising Mascara for dramatic lashes - Waterproof and smudge-proof formula - Light weight and long lasting - Stays up to 12 hours - Comes in a convenient 8ml size
For whom: This mascara is perfect for women who want to achieve voluminous and bold lashes that last all day. Whether you have sparse lashes or just want to enhance your natural lashes, this product is for you.
Pros: - Provides intense volume for dramatic eyelashes - Long lasting formula that stays put for up to 12 hours - Waterproof and smudge-proof for all day wear - Lightweight formula that feels comfortable on the lashes - Comes in a convenient size for on-the-go touch ups
Cons: - May be difficult to remove with regular makeup remover due to waterproof formula - Some users may find the formula too thick for their preference

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like waterproof and long-lasting.	IndiaRetailing
Brand Strength	20	18	Established brand with good reputation in cosmetics.	Brandwatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products.	Euromonitor
Competition	10	5	Facing strong competition from other popular brands.	Cosmopolitan
Use-case Advantage	5	3	Provides volumizing effect for lashes.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively positioned mascara with strong brand in a growing market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers key features like waterproof and long-lasting.

Sources: IndiaRetailing
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with good reputation in cosmetics.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for mascaras in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products.

Sources: Euromonitor
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing strong competition from other popular brands.

Sources: Cosmopolitan
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Provides volumizing effect for lashes.

Sources: Vogue

Summary

Competitively positioned mascara with strong brand in a growing market.

Quick Compare

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⭐ Reviews Summary

✅ What Users Love

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Long-lasting wear

⚠️ What to Watch

May clump during application
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Some users experienced flaking

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⚠️ What to Watch

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Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹120.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹130.00

N/A · ⭐ 4.3/5

Health & Glow

₹135.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Flipkart	120.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	130.00	N/A	4.3/5	-
Health & Glow	135.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven 10X Volumising Mascara Waterproof Smudge Proof Light Weight Formula Long Lasting Mascara for Women Stays Upto 12 Hrs 8ml In Stock	Rs.77.00 Rs.90.00 COD	GO TO STORE GO TO STORE
Blue Heaven 10X Volumising Mascara Waterproof Smudge Proof Light Weight Formula Long Lasting Mascara for Women Stays Upto 12 Hrs 8ml In Stock COD