Maharani Aroma Basmati Rice - 5 Kg

0 reviews

Smart Rank ⓘ 48/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy rich aroma and royal taste in every bite of Maharani Everyday Basmati Rice
Non-GMO, gluten-free, and cholesterol-free for a healthy daily consumption option
Naturally aged grain ensures premium quality and authentic flavor in your meals
Convenient 5 Kg packaging provides a long-lasting supply for your household needs

Market-Based Score (India)

66/100 (3.30/5)

Decent

Premium basmati rice with health-conscious features, competitive pricing, and strong brand reputation, positioned well in a growing market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.3★	8
Total / Avg	3.30★	8

Consensus: 3.30★ from 8 total reviews

Rs.699.00 Rs.700.00

Best price from

Amazon.in

Details

Maharani Everyday Basmati Rice is a premium quality rice known for its rich aroma and royal taste. This 5kg pack is perfect for daily consumption and can be used in a variety of dishes to add flavor and texture.

Key Features:
- Non-GMO, gluten-free, and cholesterol-free
- Naturally aged grain for better taste and texture
- Each grain elongates and separates when cooked, giving a fluffy texture

This basmati rice is suitable for anyone looking for a high-quality, flavorful rice to include in their daily meals. It is perfect for families and individuals who enjoy the taste of authentic basmati rice and want a product that is free from GMOs, gluten, and cholesterol.

Pros:
- Rich aroma and royal taste
- Naturally aged grain for better flavor
- Versatile, can be used in a variety of dishes

Cons:
- May be more expensive than regular rice varieties
- Requires longer cooking time compared to instant rice varieties

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Non-GMO, Gluten-Free, Cholesterol-Free, and Naturally Aged attributes align with health-conscious consumer preferences.	NDTV, The Hindu
Brand Strength	20	18	Established brand known for quality and taste in the rice segment.	Economic Times, India Today
Category Momentum	20	15	Growing demand for premium rice products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium basmati rice offering, appealing to value-conscious consumers.	Livemint, Financial Express
Competition	10	0	Intense competition in the basmati rice market from both local and international brands, requiring continuous innovation and marketing efforts.	Business Line
Use-case Advantage	5	3	Ideal for daily consumption due to its rich aroma and royal taste, catering to households seeking quality rice for regular use.	Times of India
Final Market Score	100	66/100 (3.30/5)	Premium basmati rice with health-conscious features, competitive pricing, and strong brand reputation, positioned well in a growing market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Non-GMO, Gluten-Free, Cholesterol-Free, and Naturally Aged attributes align with health-conscious consumer preferences.

Sources: NDTV, The Hindu
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand known for quality and taste in the rice segment.

Sources: Economic Times, India Today
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for a premium basmati rice offering, appealing to value-conscious consumers.

Sources: Livemint, Financial Express
Competition 0/10

Weight: 10

Contribution: 0

Rationale: Intense competition in the basmati rice market from both local and international brands, requiring continuous innovation and marketing efforts.

Sources: Business Line
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for daily consumption due to its rich aroma and royal taste, catering to households seeking quality rice for regular use.

Sources: Times of India

Summary

Premium basmati rice with health-conscious features, competitive pricing, and strong brand reputation, positioned well in a growing market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Maharani Everyday Basmati Rice with Rich Aroma and Royal Taste - 5 Kg \| Non-GMO, Gluten-Free & Cholesterol Free \| Naturally Aged Grain \| Perfect for Daily Consumption Estimated Delivery: 2-3 days In Stock	Rs.699.00 Rs.700.00 COD	GO TO STORE GO TO STORE
Maharani Everyday Basmati Rice with Rich Aroma and Royal Taste - 5 Kg \| Non-GMO, Gluten-Free & Cholesterol Free \| Naturally Aged Grain \| Perfect for Daily Consumption Estimated Delivery: 2-3 days In Stock COD