Boonkrong Jasmine Gold Rice - 2 kg

0 reviews

Smart Rank ⓘ 59/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy premium quality Thai Jasmine Gold rice from Thailand
Each pack contains 4.41 lbs of selected Hom Mali rice
Experience the authentic taste of Thailand in every bite
Convenient 3-pack ensures you always have this staple on hand

Market-Based Score (India)

66/100 (3.30/5)

Decent

Mah Boonkrong Rice Thai Jasmine Gold holds a strong position in the premium rice segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	55
Total / Avg	4.20★	55

Consensus: 4.20★ from 55 total reviews

Rs.899.00 Rs.1,200.00

Best price from

Amazon.in

Details

This Mah Boonkrong Rice Thai Jasmine Gold is a selected quality Thai Hom Mali rice that is a product of Thailand. Each pack contains 4.41 lbs (70.55 oz) of rice, with a total of 2 kg in this 3 pack bundle.

Key Features: - Selected quality Thai Hom Mali rice - Product of Thailand - 4.41 lbs (70.55 oz) per pack - 3 pack bundle totaling 2 kg

For whom: This Thai Jasmine Gold rice is perfect for anyone who enjoys high quality rice and is looking for an authentic Thai product to add to their meals.

Pros: - Selected quality rice ensures great taste and texture - Product of Thailand for an authentic experience - Convenient 3 pack bundle for stocking up

Cons: - May be a bit pricier than other rice brands - Packaging may not be resealable

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal packaging size and quality for Indian households.	Livemint, Financial Express
Brand Strength	20	15	Established reputation of Mah Boonkrong Rice in India.	Economic Times, The Hindu
Category Momentum	20	10	High demand for premium quality rice in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality rice brands.	Business Today, CNBC TV18
Competition	10	9	Facing strong competition from local and international rice brands.	The Economic Times, Hindustan Times
Use-case Advantage	5	2	Versatile rice suitable for various Indian dishes.	Food Navigator, India Today
Final Market Score	100	66/100 (3.30/5)	Mah Boonkrong Rice Thai Jasmine Gold holds a strong position in the premium rice segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal packaging size and quality for Indian households.

Sources: Livemint, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established reputation of Mah Boonkrong Rice in India.

Sources: Economic Times, The Hindu
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: High demand for premium quality rice in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar quality rice brands.

Sources: Business Today, CNBC TV18
Competition 9/10

Weight: 10

Contribution: 9

Rationale: Facing strong competition from local and international rice brands.

Sources: The Economic Times, Hindustan Times
Use-case Advantage 2/5

Weight: 5

Contribution: 2

Rationale: Versatile rice suitable for various Indian dishes.

Sources: Food Navigator, India Today

Summary

Mah Boonkrong Rice Thai Jasmine Gold holds a strong position in the premium rice segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mah Boonkrong Rice Thai Jasmine Gold ? Selected Quality Thai Hom Mali Rice ? Product of Thailand, 4.41 lbs e 70.55 oz e 2 kg, 3 Pack Estimated Delivery: 2-3 days In Stock	Rs.899.00 Rs.1,200.00 COD	GO TO STORE GO TO STORE
Mah Boonkrong Rice Thai Jasmine Gold ? Selected Quality Thai Hom Mali Rice ? Product of Thailand, 4.41 lbs e 70.55 oz e 2 kg, 3 Pack Estimated Delivery: 2-3 days In Stock COD