Mackays Orange Marmalade 340gm

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Mackays Orange Marmalade 340gm
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made with whole fruits for a delicious taste
  • Imported from Scotland for authentic flavor
  • Vegan option for those with dietary preferences
  • 340gm size offers plenty of marmalade to enjoy

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with premium positioning faces price sensitivity in growing Indian jam market

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and authentic Seville orange flavor
  • Made with whole fruits for a natural taste
  • Vegan-friendly option for those with dietary restrictions

⚠️ What to Watch

  • Some found the texture too thick for their liking
  • A few customers received jars with damaged seals
  • Price point may be higher compared to other marmalade brands
Rs.485.00 Rs.500.00
Best price from Amazon.in Amazon.in
Details
This Mackays Seville Orange Marmalade Jam is a delicious spread imported from Scotland. It is made with whole fruits, giving it a rich and authentic flavor.

Key Features: - Imported from Scotland - Made with whole fruits - Vegan

This jam is perfect for anyone looking for a high-quality marmalade made with traditional methods and authentic ingredients. It is ideal for those who appreciate the unique taste of Seville oranges and prefer a spread that is vegan-friendly.

Pros: - Rich and authentic flavor - Made with whole fruits - Imported from Scotland Cons: - May be more expensive than locally produced jams

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Whole fruits and vegan label align with health-conscious consumer trends Euromonitor
Brand Strength 20 18 Strong brand reputation and heritage from Scotland BrandZ
Category Momentum 20 15 Growing demand for premium imported jams in Indian market Mintel
Price Positioning 20 10 Higher price point may limit mass market appeal in price-sensitive India RetailWire
Competition 10 8 Facing competition from local and international premium jam brands Nielsen
Use-case Advantage 5 5 Versatile spread suitable for breakfast and baking applications GroceryDive
Final Market Score 100 76/100 (3.80/5) Strong brand with premium positioning faces price sensitivity in growing Indian jam market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Whole fruits and vegan label align with health-conscious consumer trends
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and heritage from Scotland
    Sources: BrandZ
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium imported jams in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Higher price point may limit mass market appeal in price-sensitive India
    Sources: RetailWire
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international premium jam brands
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile spread suitable for breakfast and baking applications
    Sources: GroceryDive
Summary
Strong brand with premium positioning faces price sensitivity in growing Indian jam market

Price Comparison

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Amazon.in More Detail

Rs.485.00 Rs.500.00

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Mackays Seville Orange Marmalade Jam 340gm | Imported from Scotland | Made with Whole Fruits | Vegan

Estimated Delivery: 2-3 days
In Stock COD

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Rs.485.00 Rs.500.00