Luxliss Keratin Daily Care Shampoo 250 ML Gold edition

Luxliss Keratin Daily Care Shampoo 250 ML Gold edition

Luxliss Keratin Daily Care Shampoo is a premium hair care product designed to nourish and strengthen hair with each wash. Infused with keratin, this shampoo helps to repair damaged hair and enhance its overall health and shine.

Key Features: - Contains keratin to repair and strengthen hair - Provides daily care to keep hair healthy and shiny - Ideal for all hair types - Comes in a convenient 250ml size for easy use at home or on the go

For whom: Luxliss Keratin Daily Care Shampoo is suitable for anyone looking to improve the health and appearance of their hair. Whether you have dry, damaged, or normal hair, this shampoo can help restore and maintain its natural beauty.

Pros: - Repairs and strengthens hair with keratin - Leaves hair looking healthy and shiny - Suitable for all hair types - Convenient size for home or travel use

Cons: - Some users may prefer a different scent - Price point may be higher than other shampoos on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused formula aligns with current consumer preference for hair strengthening products.	GfK, Nielsen
Brand Strength	20	18	Luxliss is a well-known brand with a loyal customer base.	Brandwatch, Kantar
Category Momentum	20	15	Shampoos in high demand due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar keratin shampoos in the market.	IRI, Retail Insight
Competition	10	5	Facing moderate competition from other keratin shampoo brands.	Euromonitor, Kantar
Use-case Advantage	5	3	Offers daily care benefits suitable for regular use.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Luxliss Keratin Daily Care Shampoo 250 ML Gold edition is well-positioned in the Indian shampoo market with a strong brand and suitable features.

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