Lux Soft Touch Body Wash with French Rose Silk Essence Oil 235 ml Pack of 2

Lux Soft Touch Body Wash with French Rose Silk Essence Oil 235 ml Pack of 2

Lux Soft Touch Body Wash is a luxurious shower gel that leaves your skin feeling soft, smooth and silky. Infused with French Rose Silk Essence Oil, it gives a rich lather that cleanses and nourishes your skin, leaving it with a delicate rose fragrance.

Key Features: 1. Contains French Rose Silk Essence Oil for a luxurious shower experience 2. Leaves skin feeling soft, smooth and silky 3. Delicate rose fragrance 4. Rich lather cleanses and nourishes skin

For whom: Ideal for those who want a pampering shower experience and soft, hydrated skin. Suitable for all skin types.

Pros: - Luxurious shower experience - Leaves skin feeling soft and silky - Delicate rose fragrance Cons: - Some may find the scent too strong - Not suitable for those allergic to fragrance components.

Indulge in a luxurious shower experience with Lux Soft Touch Body Wash and pamper your skin with the nourishing benefits of French Rose Silk Essence Oil.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative use of French Rose Silk Essence Oil sets it apart from competitors.	Euromonitor
Brand Strength	20	15	Lux is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to value-conscious Indian consumers.	Retail360
Competition	10	6	Facing competition from other established brands offering similar premium body wash gels in India.	Nielsen
Use-case Advantage	5	5	Offers a luxurious and moisturizing experience, catering to the Indian preference for skincare.	Vogue
Final Market Score	100	66/100 (3.30/5)	Lux Soft Touch Body Wash with French Rose Silk Essence Oil is well-positioned in the Indian market for premium body wash gels.

Factor	Rating (out of 5)	Notes
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