Lux Sandal 3x150g 450 gm Pack

Lux Sandal 3x150g 450 gm Pack

Lux Sandal is a luxurious soap made with the finest ingredients to provide a rich and creamy lather that cleanses and nourishes the skin.

Key Features: - Contains sandalwood extract known for its skin-soothing properties - Enriched with moisturizing ingredients to keep skin hydrated - Leaves skin feeling soft, smooth, and refreshed

For whom: Lux Sandal is ideal for those who want a pampering and moisturizing experience in their skincare routine. It is suitable for all skin types, including sensitive skin.

Pros: - Luxurious scent that lingers on the skin - Provides a rich and creamy lather for a indulgent bathing experience - Leaves skin feeling soft, smooth, and moisturized

Cons: - Some users may find the scent to be too strong for their liking - The soap bar may dissolve quickly if not stored properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 3x150g pack size offers convenience and value for money to Indian consumers.	Nielsen
Brand Strength	20	18	Lux is a well-established brand in the Indian soap market with a loyal customer base.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced within the segment, appealing to price-sensitive Indian consumers.	GfK
Competition	10	8	Facing competition from both local and international soap brands in the Indian market.	IRI
Use-case Advantage	5	5	Sandal soap is popular in India for its refreshing and skin-soothing properties.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lux Sandal 3x150g 450 gm Pack holds a strong position in the competitive Indian solid soap bars market.

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