LUX ROSE ALOEVERA SHIM BW 400ml

LUX ROSE ALOEVERA SHIM BW 400ml

Lux Rose Aloevera Shampoo is a luxurious hair care product that combines the nourishing benefits of rose extract and aloe vera to provide a gentle yet effective cleansing experience for your hair.

Key Features: - Enriched with rose extract and aloe vera - Hydrates and nourishes hair - Provides a natural shine and smoothness - Suitable for all hair types

For whom: Lux Rose Aloevera Shampoo is suitable for anyone looking to improve the health and appearance of their hair. It is ideal for those with dry or damaged hair in need of extra nourishment and hydration.

Pros: - Leaves hair feeling soft and smooth - Pleasant rose scent - Helps to improve hair health over time - Gentle formula suitable for daily use

Cons: - May not provide enough moisture for extremely dry hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and rose extracts align with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	LUX is a well-established brand with strong consumer trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body wash gels segment from both local and international brands.	GfK
Use-case Advantage	5	3	Offers moisturizing benefits suitable for Indian climate.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	LUX ROSE ALOEVERA SHIM BW 400ml holds a strong position in the competitive Indian body wash gels market.

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